com, 2007). Strength: Dunkin' Donuts coffee is recognized as being extremely high quality (Crown, 2007; Symonds, 2004)
Without name recognition in areas like the western United States, Dunkin; Donuts will have to work harder to become a trusted brand. Not only will it have to establish itself in these new markets, but it must do so at the same time that it is competing with other brands and addressing new market trends, like healthy eating (Ordonez, 2007)
Strength: Dunkin' Donuts coffee is recognized as being extremely high quality (Crown, 2007; Symonds, 2004). In recent years, Dunkin' Donuts has successfully aimed to compete with other gourmet coffee lines, including Starbucks, based on the quality and desirability of their coffee (Symonds, 2004)
Abelson indicates that "not only has the Golden Arches stolen share from java leader Starbucks as the place most preferred by coffee drinkers, but McDonald's has also dislodged Dunkin' Donuts from its second-place spot, according to the May 2009 survey by BIGResearch of more than 8,000 consumers." (Abelson, p
I can tell you that we're continually adding to and changing our menu, and are examining ways to make more offerings at Dunkin' Donuts for guests with a variety of food allergies." (Chen, p
Rosenberg parlayed the success of Industrial Luncheon into the Open Kettle coffee and donut shop before, in 1950, opening the first Dunkin' Donuts in Quincy, Massachusetts. (Daszkowski, p
The company's "Trip Planner" tool (desktop and mobile) will also allow you to find a route to Dunkin locations." (Morris, p
What's more, the franchise model is fairly capital-light, which allows more resources for expansion of new locations." (Taulli, p
Dunkin' has forged a strong identity as a kind of Starbucks-Krispy Kreme hybrid, a coffee destination with ample seating and a tasty menu board that grows incrementally." (Van Riper, p
"For decades, Dunkin's Donuts coffee played a supporting role to its baked goods. Then, in 1995, a year after Starbucks opened its first store in Boston, Dunkin' began its plan to grab more of the coffee market and introduced a line of flavored coffees" (Hoy 2006)
However, workers cannot live on motivational speeches alone and as well as stressing the higher aspects of the motivational pyramid such as self-actualization and the social dynamics of the workforce, there must still be mechanisms in place to ensure that workers' physiological needs such as appropriate working conditions, safety and the demand for adequate pay and benefits are addressed. Organizational Design According to a recent article in Forbes magazine, "Organization design should start with corporate self-reflection: What is your sense of purpose? How will you make a difference for your clients, employees, and investors? What will set you apart from others, now and in the future? What differentiating capabilities will allow you to deliver your value proposition over the next two to five years?" (Neilson, Estupinan, & Sethi 2015)