Consumer psychology consists of and applies to a variety of disciplines within psychology, but there is specific relevance to fields such as marketing, advertising, social psychology, and cognitive psychology. (Friestad, 2012) The paper considers this definition with respect to the field of psychology overall, with respect to marketing communications, as well as with respect to the task at hand: article analysis
He explains these topics as a way to elucidate effective marketing strategies that are behind marketing communications. (Perner, 2012) He provides definitions of key terms and has four primary uses of consumer psychology in the professional realm including social marketing and public policy