Indirect competition includes non-inclusive travel options which have a tendency to cost the traveler more money, but allow more flexibility in terms of food, activities, etc. In the future, Club Med is vulnerable to new competition from other all-inclusive resorts that offer a similar guest experience as well as the burgeoning cruise line business (Emmons, 2000)
Although markets may share fundamental human needs which may justify standardizing a product, marketing successfully to these wants and needs is never universal." (Lang, 2005)
"Marketing needs to be integrated over more finely targeted segments of consumers." (Malthouse, Calder and Kobayashi) Club Med defines its target market as the most affluent segment