These are the people to whom we shall refer to as consumers and they drink an estimated 91 billion (Beverage Digest Fact Book 2003) gallons of non-alcoholic beverages, along with 30 billion gallons (World Book Encyclopedia 2001) of beer, 6.04 billion gallons (Adams Handbook Advance 2003, Wine Institute Statistics 1999) of wine and 768,586 million gallons of spirits
We look forward to working closely with Harbin management and believe this cooperation will allow us to better participate in the long-term growth of the industry in China." (Anheuser-Busch Announces Investment in China's Harbin Brewery) Of course, Anheuser-Busch has already had some experience of operations in China due to their investment earlier in Tsingtao Brewery Co
There has also been expressed support for the proposed investment by Anheuser-Busch in Harbin breweries. (Foreign brewers battle for Harbin Brewery) The problem that is faced by these breweries is that there are very few independent breweries in China, and one of the few companies that own a brewery division in China is a company called Chocolate Products (Malaysia), who has their registered office at 46, Menara Citibank, 165 Jalan Ampang, 50450 Kuala Lumpur
Those three issues in particular suggest that ethical concerns should prohibit alcohol advertisement, or at least to impose regulations on such advertisement that are no less strict than those that pertain to the advertisement and depiction of smoking. The Effect of Alcohol Advertisement on Consumption Patterns Modern advertising media are tremendously effective which is precisely why product manufacturers and goods and service providers pay billions of dollars annually to advertising companies to promote their products through various communications media (Behrens & The Effect of Alcohol Advertisement on Underage Consumption Patterns Alcohol consumption is even more dangerous for underage drinkers than it is for adults over the age of 21 (Snyder, Milici, Slater, et al
Ethical Issues in Alcoholic Beverage Advertising Alcohol abuse is a known cause of domestic violence, violent assaults, and it is directly responsible for thousands of deaths on American highways and countless non-fatal accidents that account for billions of dollars in property damage and insurance claims (Moore, Jones-Webb, Toomey, et al
, 2008). There are significant ethical issues in connection with empirical studies that link all forms of advertising of alcoholic beverages to increased consumption in general, and both to underage drinking as well as to increased alcohol consumption in poor and minority neighborhoods in particular (Snyder, Milici, Slater, et al