can be determined through an analysis of the whole region. Given that the Macau government strictly controls licensing of casinos, especially to foreign firms, the intensity of competition and rivalry is lower (Faiaze, n
As the firm pursues the expansion, there are several recommendations that could help in promoting the Wynn's overall business. Generally, the firm should continue to concentrate on new markets, particularly in Asia and China specifically (Hannah, 2009)
has been able to purchase significant portions of land in both Macau and Cotai. According to Sieroty (2012), Wynn Las Vegas and Encore Casinos in Macau signed a deal that enables the firm to obtain significant portions of land in Cotai strip for a proposed resort in the region