Williams Sonoma Sources for your Essay

Williams Sonoma Case Analysis if


The prevalence of social media is a case in point. As customers are increasingly relying on the most trusted sources of information, often their personal networks on Facebook, LinkedIn, Twitter and other social networking sites, to drive their purchasing (Bernoff, J

Williams Sonoma Case Analysis if


This is exactly why the industry they compete in is also following this growth trajectory; the attempts to focus on several segments at the same time is diluting focus on the selling cycle of customers. Retailers need to realize that the more effectively they manage the selling process both on- and offline as a single, unified strategy, the more profitable over the long-term they will be (King, Sen, Xia, 2004)

Williams Sonoma Case Analysis if


This customer-driven redefinition of the shopping, selling and service workflows of each customer base would then be reflected in an integrated architecture that would allow for greater agility in the most profitable events each of the stores participate in, which are new product launches. The integrated it architecture of the company would be aligned to these requirements, relying on Web Services to ensure agility and speed of response to market conditions over time (Lin, Huang, Burn, 2007)

Williams Sonoma Case Analysis if


Once this was complete I would create a more expanded up-sell and cross-selling series of systems that interlink catalogs of stores and e-commerce sites, also provide customers with the option to pick up their online purchases in the store. This approach to defining the customer experience in the areas of upsell and cross-sell is consistent with best practices in online retailing and multichannel management (Netessine, Savin, Xiao, 2006)

Williams Sonoma Case Analysis if


By aligning online and offline strategies to a common objective or goal, the company will be able to better manage costs and predict revenue and profits more effectively. In devising and managing a multichannel strategy that involves online shopping and the potential for offline purchasing, retailers are discovering that the decision processes consumers use are changing quickly and significantly in favor of the Web as a product comparison tool (Reynolds, 2002)