This kind of advertising, though, is difficult to track, so there is no real way to know how much of it takes place or how well it actually works. Stores and Market Exposure There are no retail stores for Weight Watchers, but there is a market for foods that bear the Weight Watchers name to be sold in some stores (Dansinger, et al
Instead, they are selling their meetings, their recipes, and their support, either in person or online. People who are interested in the Weight Watchers program contact them through phone or Internet, and they must pay set-up fees and maintenance fees while they lose weight (Heshka, et al
Atkins focuses on the theory that it is only carbohydrates that make people fat, and that strict limits on the amount of carbohydrate intake will allow the body to burn fat. (Adriano et al
(DietSurf, WEight Watchers) Dietitians also agree that the daily points system is consistent with NIH guidelines for minimum caloric intake for healthy weight loss, and many other diet plans do not follow this standard. (Alexander et al
Today Weight Watchers is a multinational corporation with approximately 25 million dieting "graduates" and over $1 billion in revenues. (Brierly et al
(Brierly et al.) High profile Weight Watcher members include the former royal Sarah Ferguson, (Nelson) and it is backed up by websites, countless tv commercials, popular magazine spots, and healthcare professionals