Business Opportunity The Travel Agency The Travel Agency is an organization focused on providing the elderly with the opportunity to travel the world in the safest conditions possible. Although the company is available to the general public, it directs its attention toward bringing together a series of services that make it possible for older individuals to enjoy their holidays without worrying about anything (Applegate & Johnsen 87)
Regardless, the staff will prepare the proper accommodations and schedules based on the input, whatever amount there is, from the consumer. The company's representatives are trained to react and work based on the feedback that the customer provides (Devece, Garcia-Agreda & Ribeiro-Navarrete, 2015)
The rationale for all of the above is to communicate to the clients that they will have the power to spend as they wish, travel with the amount of assistance that they wish and using the preferences that they want to have in place. The power will mostly be in their hands to pick and choose what they like and the marketing message of the company will reflect the same (Lai, 2014)
The travel agencies in that market typically don't market to other groups. Perhaps in the future, Top Travel can create a subsidiary that only markets to the rich but that shall be set aside and tabled for the time being (Luther, 2011)
The logo for the Top Travel company will be as follows: Marketing Plan The marketing plan for this company will be pretty simple. Without a doubt, online advertising is the wave of the future (Ming-Hsien, Chang-Tang, Ya-Yun & Chin-Chuan, 2014)
The prior facets of the marketing strategy work for all of these groups as none of them are being singled out. People that do business with top travel can pick their destination, their budget and the way and manner in which they travel including how much work is done for them in advance or how much control whey wish to retain for themselves (Orlikowski & Scott, 2015)
However, most travel plans will go off without a hitch and Top Travel is prepared to give full warning and counsel for areas (e.g. Greece) that might be a little chaotic (Weinsheimer, 2015)