Thus, intimate apparel and its titillating advertising continue to evolve because, as Barthel suggests, 'Today, there's a new Woman for advertisers, and her efforts at liberation similarly suggest new themes and cultural references.' (Baba, 2001)
One trade publication at the time reported, 'How a category as incongruous as minimal little nothing bras grew to be 20% of upstairs department store bra business is in itself somewhat of an enigma.' Others floundered wondering where their market had gone (Barthel, 1988)
There is a large variety of girdle-style wear in Frederick's in the form of panties, full ("body-sculpting power slips") and half slips, and full-length control hose. Finally, Frederick's offers padded girdles (for those whose project is to enhance rather than reduce), fanny lifters, silicone breast enhancers, and silicone breasts (DeCrow, 2003)
It offered 'inner' directed sensual satisfaction with the Love Touch brand that let the wearer 'feel like more of a woman.' With the recent Nothing But Curves campaign, the advertising pitch serves two purposes (Millet, 2003)
When this takes place, they will be more inclined to use the different products and services provided by the dry cleaners. (Small, 2012) Include the script for the radio spot