One would have to be an ignorant to stand by as technologies changes everything and do nothing in order to protect their investments. News operators learnt that traditional media devices have become less appealing to the masses and that it is hence very important for them to adapt (Allan 2)
Journalism is one of the segments that have been seriously influenced by the rise of the internet. "More than 8 in 10 now say that at least once a week they use the Web to keep up with the news by reading the sites of other news organizations, get background information for stories from the Web or computer databases such as Lexis-Nexis, and search for or receive press releases via e-mail or the Web" (Mitchell)
In addition to getting their information from more than one source, people have also gotten accustomed to favoring and watching several news-related websites. According to Dong Ngo, "61% of Americans go online at least once a day to read news and 71% read online news at least occasionally" (Ngo)
"Advertisers are rushing to the Internet. Readers, even of the best newspapers and magazines, are abandoning print, while network television news shows have been losing viewers faster than you can say "CNN, MSNBC or Fox?" (Sullivan, 2006)