Based on their interests identified in the profile, the NFL website can suggest advertisements with relevant themes and brands. The NFL should then develop a feature for the website to allow members to share comments on the advertisement and invite other members to view it to satisfy their relational needs and build platform credibility (Hung et al
The advertising platform should be compatible with multiple technologies. Communication format should be compatible with communal norms (Kozinets et al
They are also motivated by opportunities to interact with and guide other online users and to be viewed as a source of information and influence. Since the purpose of advertising is to reach a large audience in a short period (Kumar & Sharma, 1998), advertising costs for marketers would be lower as the online medium is accessible to a global audience and the content can be stored for longer
This kind of interpersonal communication would help marketers to reach out to the early majority population who rely on word on mouth and peer reviews to decide on purchasing a product. The marketers could also join the community to gauge the buzz created through the marketing effort (Lamb et al
Newer techniques such as word of mouth marketing and buzz marketing rely on consumer communities to spread awareness and interest about the brand and marketing message. Community members with expertise in the product act as opinion leaders and are able to generate buzz among community members through reviews and opinions about the advertisement or the product (Yang et al
Furthermore, Super Bowl advertisements work on the principle of the target audience. As the textbook points out, the target market "consists of a set of buyers who share common needs or characteristics that the company decides to serve," (Kotler & Armstrong 2009, p
Marketing is not just about the commercials that appear during something such as the Super Bowl. Sports marketing provides a high level of information about the actual game, teams, and support personnel that make a sporting event happen (Beech & Chadwick, 34)
While a large number of people still do this, even more watch the event on television. A large number of marketers use television broadcasts to reach out to target audiences and gain customers (Kotler & Keller, 45)
The life of the American farmer has often been idealized. The advertisement featured artistic, still photographs of American family farmers with a voice-over of excerpts of a speech made to the Future Farmers of America by conservative broadcaster Paul Harvey (Godoy 2012)
Psy's video "Gangnam Style" became a YouTube sensation, spawning 1.1 billion hits and a dance craze (Horowitz 2013)
Football is an American game, and it is difficult to imagine either of these farm-based advertisements having cultural resonance outside of American. Some of the more humorous advertisements might generate more interest internationally, such as the Taco Bell commercial which showed elderly people sneaking out for a wild party with the fast food Mexican staple (Judkis, 2013, 5 best)
Football is an American game, and it is difficult to imagine either of these farm-based advertisements having cultural resonance outside of American. Some of the more humorous advertisements might generate more interest internationally, such as the Taco Bell commercial which showed elderly people sneaking out for a wild party with the fast food Mexican staple (Judkis, 2013, 5 best)
' Consumers are becoming increasingly savvy and are apt to simply ignore, skip, or edit out advertisements that are too obvious a grab for their attention, which is another reason why the Superbowl is such a desirable (and costly) spot for marketers. Superbowl advertisement slots can cost an excess of 4 million dollars, but companies find the brand awareness they generate to be well worth the astronomical price tag (Smith 2013)