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Capitals collected through equity have the advantage of repayment in the form of dividends only when the restaurant becomes profitable and when it decides to distribute its profits (Longenecker, Moore, Palich and Petty, 2005). On the other hand, it can imply the involvement of the investors in the decision making process (Acs and Audretsch, 2010)

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"Key success factors consist of the distinctive skills, abilities and attributes normally related to the product or service or technology, which can be used to create a competitive advantage for the firm in the industry. Providing KSFs can help small business managers to focus on what they can do better than their competitors" (Analoui and Karami, 2003)

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An important aspect in these steps is represented by the completion of the business plan. The business plan is a crucial part in the successful launch of a startup restaurant as it comprises of the objectives of the company and the means in which these objectives would be set (Bechererand Helms, 2009)

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Nevertheless, the downside is that it will require collateral and guarantee of repayment, and this repayment will be monthly and will not depend on the profitability of the restaurant (Manigart and Meuleman, 2004). Still, this bank loan and the adjacent interest rate would be accounted for as debt and would not be taxed; in the case of equity funding however, additional federal taxes are imposed (Brigham and Ehrhardt, 2010)

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Still, aside from these generic KSFs, the fast food pasta restaurant with a drive through must also be aware of the existence of several key success factors characteristics of the fast food industry. Among the most notable of these factors included in the literature, one could mention: The convenience of purchase, given by features such as proximity and location of the fast food restaurant, access to it, but also the availability of a drive through The costs of the purchase, with customers often placing an increased emphasis on the lower cost of the fast food items (Canak, 2006) The ability to become differentiated from other players within the industry The power and strength of the organizational brand (Sterling, Davis, Barnes, Smith, Bosworth, Weaver and Jones) The speed of delivery of the products ordered The ability of the firm to operate in a manner that is cost efficient (Xaxx) The ability of the firm to gain an increased access to customers The ability of the firm to provide products with nutritional value and good taste (Thompson)

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This means that the findings are only relevant in the niche sector in which they are discussed. In the case of the quantitative research methodology however, the research tools would have included figures and statistics and the findings could have been extrapolated to explain the features of the entire community (Duffy and Chenail, 2008)

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Through this assessment process, emphasis ought to be placed on the forecasting of sales and costs, as well as the creation of financial documents such as balance sheet, cash flow estimates and the income statement estimates (Godsmark, Garvey, and Dismore, 2007). From this financial perspective, it is useful to open a line of credit with a local bank, in order to quickly access necessary funds, but also to keep track of financial transactions (Farrell, 2007)

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Regardless of the funding option, fact remains that the future restaurant owner has to carefully review the options available and select the one that best suits their specific features. Through this assessment process, emphasis ought to be placed on the forecasting of sales and costs, as well as the creation of financial documents such as balance sheet, cash flow estimates and the income statement estimates (Godsmark, Garvey, and Dismore, 2007)

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Stream three: key success factors in the fast food business In order to ensure long-term success of the company, it is necessary for the economic agent to develop and implement a business model tailored to the needs and requirements of the firm, as well as those of the various stakeholder categories, such as the employees, the business partners, the customers, the public, the governmental agencies and so on (Paul, Eva, Yeates, Hindle, Rollaston, Cadle and Tudor, 2010). It is, for instance, necessary for the economic agent to develop and implement a sustainable and responsible financial strategy; to engage in open communications with the stakeholders; to motivate and reward the employee; to support environmental responsibility and so on (Kourdi, 2009)

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The capitals can be increased from two primary sources -- investors and banks, with each source reveling its own advantages and disadvantages. Capitals collected through equity have the advantage of repayment in the form of dividends only when the restaurant becomes profitable and when it decides to distribute its profits (Longenecker, Moore, Palich and Petty, 2005)

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"One of the first things you need in order to fulfill the dream of owning your own business is to create a solid vision on how you will accomplish your dream. Developing a solid vision will help you write your business plan and sell your concept to lenders and potential investors while communicating your vision to the multitude of people you will work with to make your dream a reality" (Henkel and Brown, p

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According to USA Today, more than half of the total fast food revenues are generated by sales in the drive through. In such a setting, more and more fast food vendors are installing "new drive through lanes anywhere they can" (Horovitz, 2002)

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In the case of bank loans, the advantage is that the bank will not become involved in the decision making process at the restaurant. Nevertheless, the downside is that it will require collateral and guarantee of repayment, and this repayment will be monthly and will not depend on the profitability of the restaurant (Manigart and Meuleman, 2004)

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With an independent restaurant, the owners will often serve food they like, in a comfortable ambiance, whereas with franchised restaurants, they will have to follow a strict set of rules. Once this decision is made, the owners will have to find a name for their startup restaurant; create and write up the menu of the foods to be served; equip the restaurant with the necessary utensils and hire the personnel which would prepare the foods and serve them, as well as attend to other adjacent matters (Mealey)

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With an independent restaurant, the owners will often serve food they like, in a comfortable ambiance, whereas with franchised restaurants, they will have to follow a strict set of rules. Once this decision is made, the owners will have to find a name for their startup restaurant; create and write up the menu of the foods to be served; equip the restaurant with the necessary utensils and hire the personnel which would prepare the foods and serve them, as well as attend to other adjacent matters (Mealey)

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It is as such of the utmost importance for the future restaurant to be located in an area with an easy access by consumers and potential consumers. Additionally, other factors to be considered when choosing a location include the proximity to other attractions, the neighborhood, transportation, parking, zoning, the previous occupancy of the facility and so on (Miller, 2006)

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The deductive research approach is characterized by the development of an initial theory, which is then broken down into hypotheses; the hypotheses are tested throughout the research process. Based on the testing of the hypotheses, a conclusion is drawn of whether or not the initial theory is valid (Oriesek, 2004)

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5. Stream three: key success factors in the fast food business In order to ensure long-term success of the company, it is necessary for the economic agent to develop and implement a business model tailored to the needs and requirements of the firm, as well as those of the various stakeholder categories, such as the employees, the business partners, the customers, the public, the governmental agencies and so on (Paul, Eva, Yeates, Hindle, Rollaston, Cadle and Tudor, 2010)

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Startup business = a business that finds itself in the first stages of business operations (Investopedia, 2012). Target market = the group of people to which an economic agent has decided to market and sell its products and/or services (Preddy, 2004)

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Then, another important step in the opening of the restaurant is represented by the identification and selection of the adequate target market. Unless the owner of the startup is able to identify, attract and serve the proper target market, the restaurant's chances for success are highly reduced (Pride and Ferrell, 2010)