Issues of access and equity Transformations in the sports media are expected to create disparities in the access to sports content. This is attributable to financial implications associated with sports media in the future (Andrews, 2001)
This is attributable to financial implications associated with sports media in the future (Andrews, 2001). Media involvement in changing the shape of the sports media The media will be actively involved in sports issues taking over the sovereignty of the sports organizations (Billings, 2009)
Sports psychology There will be increased incorporation of principles of sports psychology in sports media. This will bridge the gaps between practice and research in the sports media (Ryba, 2005)
Capitalism, nationalism, patriarchy, and racism Capitalism, nationalism, patriarchy, and racism will influence the shape of sports media in the future. This entails reducing incidences of racism and nationalism hence, heightening the role of sports media in the society (Schultz & Sheffer, 2011)
Sports media and competition The sports media is expected to witness stiff competition from different media and sports organization in the future. This will shape the face of sports media globally (Westerbeek, 2004)
This will bridge the gaps between practice and research in the sports media (Ryba, 2005). Technology The future will see the adoption of sophisticated technology by the sports organizations to improve the nature of the provision of direct services to the consumers (Wolfe, Meenaghan & O'Sullivan, 2002)