Social Media Sources for your Essay

Gap Inc.\'s Social Media: Selling Feminism and


If you take a look at the social media accounts of parent company Gap GPS Inc. And you'll see the 45-year-old retail giant has been carefully cultivating a web presence focused on feminism, equal pay and progressive values (O'Connor, 2014)

Social Media and the Peril of Looking


At the end of the day, the kid gets his likes, and the company gets a clear picture of its influencers and potential customers. When he says that the kids "pay with their likes, their favorites and their follows, and get paid with a new path to popularity or fame," and that "they must demonstrate that they have social media followings in order to find distribution and sponsors," the writer appeals to ethos, trying to put himself in some positive light with the audience by showing his impartiality and appreciation of both perspectives (Rushkoff)

Social Media and the Peril of Looking


Further, the writer depicts how multi-dollar companies have made this "like" and "favorite" business a money-making spot, and how they would do anything to reap financial gain, even if it means blatantly taking advantage of unsuspecting kids who are perhaps so eager for sponsorships, and also too young to understand exactly what this kind of exchange entails. The writer employs ethos (expert testimony) and pathos (guilt and worry), which he uses to create sensationalism and engage the audience in a bid to manipulate their emotion (Wright)

Technology and Social Media


(2006) contend that proximity is a key construct of relationship satisfaction. In face-to-face interactions, proximity/closeness is derived from the physical contact shared by partners; however, in the case of online relationships, where parties communicate on Facebook, Skype, and Twitter, and perhaps never interact physically, it may depend primarily on the frequency and quality of communication (Anderson and Emmers-Sommer, 2006)

Technology and Social Media


They will be selected using the simple random sampling technique and will be required to fill out the questionnaire and hand it back to the interviewer. The random sampling technique is deemed appropriate for this study because it often results in an unbiased test sample, whose results could provide the researcher with a valid basis for predicting the likely trend in relationship development (Babbie, 2010)

Technology and Social Media


Additionally, survey administrators will be required to maintain the confidentiality of all records and information collected during the survey, and will reiterate the significance of confidentiality to participants during the data collection process. In line with the voluntary participation requirement, a provision will be made, allowing participants to withdraw from the process at any time, or to refuse to respond to any question that they feel infringes on their personal space (Cozby & Bates, 2012)

Technology and Social Media


Face-to-Face (FtF) The inferiority of CMC as a means of relationship maintenance is supported to a large extent by the media richness and media naturalness hypotheses, both of which base their arguments on the fact that the asynchronous nature of CMC hinders a receiver's ability to seek clarification and therefore interpret the sender's emotions and feelings accurately (Perry, 2010). The media naturalness hypothesis, for instance, postulates that, ceteris paribus, "a decrease in the degree of naturalness of a communication medium (or its degree of similarity to the face-to-face medium) leads to" decreased physiological arousal and increased likelihoods of communication ambiguity and cognitive effort (Kock, 2005, p

Technology and Social Media


The authors report that practice makes perfect, and hence, psychological intimacy/closeness develops as one becomes more accustomed to the channel used for communication. This conclusion is based on the finding that those CMC participants who communicated more with other group members felt closer to their colleagues, compared to those who communicated less often (Mallen, et al

Technology and Social Media


Based on this background, this study seeks to identify the predictors of psychological satisfaction in CMC-based romantic relationships and determine techniques that could be used to increase the significance of these factors, and hence the level of relationship satisfaction. Problem Statement Researchers contend that more and more people are getting involved in CMC-based relationships, particularly romantic relationships (Perry, 2010; Anderson & Emmers-Sommer, 2006; Wrench & Punyanunt-Carter, 2007)

Technology and Social Media


As long as this perceived similarity is there, psychological satisfaction will be present. Commitment: relational commitment refers to the extent to which one desires to remain in the relationship; and how much they anticipate its continuity (Sidelinger, et al

Social Media on the Advertising


The objective of course in transferability is not to generalize, but to determine if indeed, the same results will hold true for other groups that share the same characteristics from which the results of the study came from (e.g., cultural sub-groups within the American Indian culture) (Babbie, 2003:211)

How Social Media Is Changing Communications


Forums were a way of brining people together, for individuals to make contact with others who were also on the internet. The prominence of the forums has declined, as with sites and applications such as Facebook taking over the main social roles (Fuchs 154)

Social Media Travel and Tourism,


This model of disruptive innovation gives a plausible account for why there might be a negative correlation between negative consumer comments and operating profits among the airlines we studied. But how does this information help marketers in the airline industry do their job? How does understanding the dynamics of word of mouth marketing help marketers build a successful airline, or a successful marketing campaign for that matter? If we take seriously the notion that word of mouth on social media sites is a media channel with frequency, reach and content that has a direct relationship to profitability then airline marketers have several approaches open to them (Arnold, 2010)

Social Media Travel and Tourism,


While many people might have anticipated that negative comments are as predictive as positive comments, few people would expect negative comments alone to be predictive of operating profit. The correlation of negative comments is even higher against the five-quarter average of operational profits than it is with operational profits in Q3/2009 (Doganis, 2010)

Social Media Travel and Tourism,


Dedicated search engines such as Kayak and Bing Travel in addition enthusiastically identify competitive products and services from a vast universe of travel and tourism websites. Social networks or micro blogging sites like Twitter allows travellers to self-partition into compatible clusters, just like they do in real life (Davidson, 2009)

Social Media Travel and Tourism,


The influencer segmentation is very predictive of sales success and, by analogy, of the impact that influencers have on the purchase decisions of those in their social networks. An influencer is defined as a person in the top 20% of the population in both affective communication skills and social connection (Hazelton et al

Social Media Travel and Tourism,


S. national election in 2004 was viewed by many as the most negative in recent memory (Johnson, 2011)

Social Media Travel and Tourism,


The first piece of bad news is that you cannot specify the content, frequency, or reach of the advertising. The second piece of bad news (at least for the airlines studied in the current market) is that negative word of mouth advertising is much more predictive of profits than positive word of mouth advertising (Lawton, 2011)

Social Media Travel and Tourism,


As soon as social media methods and applications are applied to travel/tourism public relations drives, messages are spread to a bigger and more varied audience. With the help of digital media, customers are given the chance to take a great deal more dynamic approach to devising their upcoming travel decisions (Rusbridger, 2010)

Social Media Travel and Tourism,


Their viewpoints are dissimilar, and there may even be a generation-gap split in their inclinations as well. Whereas print periodicals offer the observations of objective, impartial journalists, a lot of the online communications channels are the views of classic consumers and people like you who are looking to learn more before they purchase their holiday (Seymour et al