Prejudice in Shrek In Pscyhology, prejudice is said to be an attitude of a person which includes feelings of dislike, contempt, or loathing. It usually involves a prejudgment which is often negative about a group of people (Plous, 2003)
The three social-psychological principles identified in the movie Shrek are schemas, prejudice, and cognitive dissonance. Schemas in Shrek According to the Schema Theory, every person possesses categorical rules or scripts which help them interpret the world (Widmayer, 2002)