Meaning the economic emphasis will shift from "serving sick people to keeping people well," Diamond (2011). Health service providers must realize what consumers wants and meet the demand (Stoker
This occurs whether you are selling face-to-face or through advertisements. The basic principles of marketing are determining the price, place, promotion, product and people (Nimetz, 2006)
You must know what you are selling, to whom you are selling and you must convince them that your product or service is going to meet their needs and then you must get the product into their hands. Consumers are buying the satisfaction of a need; whether that need is fulfilled with a product, a service or both is irrelevant (Garcia, 2009)