The security systems had not been upgraded since 2010 when Zappos had been purchased for $800 million by Amazon.com and made a core part of the overall company network (Hsieh, 2010)
The last four digits of the customers' credit cards were taken, their names, addresses, complete customer histories and approval credit limits of they had obtained Amazon.com credit cards (Letzing, 2012)
com and made a core part of the overall company network (Hsieh, 2010). As Zappos' had superior technologies for logistics planning and execution, supply chain planning and execution, and the ability to orchestrate fulfillment with 3rd party logistics providers, Jeff Bezos made the decision to standardize on Zappos' technologies and websites (McDonald, 2011)
Zappos' had also created an entire corporate culture predicated on delivering exceptionally positive, memorable experiences for anyone purchasing online from them, empowering customer service teams to do whatever it could within the boundaries of profitability and legality to exceed customers' expectations (Tsuruoka, 2012). The theft of 24 million records was even more surprising given how strong of a culture the company has, one known for promoting worker autonomy and giving them as much freedom as they need to do their jobs (Shine, 2012)
As Zappos' had superior technologies for logistics planning and execution, supply chain planning and execution, and the ability to orchestrate fulfillment with 3rd party logistics providers, Jeff Bezos made the decision to standardize on Zappos' technologies and websites (McDonald, 2011). Zappos' had also created a unique series of technologies that allowed for consumers to inspect entire series of items online and evaluate how they will look in them (Tsuruoka, 2012)
In early June, Sony Pictures suffered another attack, with a million customers information breached. The hackers criticized Sony for not encrypting its data, saying "Sony stored over 1,000,000 passwords of its customers in plaintext" (Aune, 2011)
Sony's second Internet marketing strategy is integrating Internet access into the PS3 through the PlayStation Network. Even though Sony loses money on every PS3 they sell (Buchanan, 2010), they make up for it by selling video games to go with the PS3 as well as non-traditional fare, like Netflix, Hulu, and their own in-house Internet-based music and movie rental and purchase service -- all through the PlayStation Network
"And thus an act of civility was converted into a branding event (Walker, 2004). This does not always go over well, as their experience with YouTube showed in 2010 (Krotoski, 2006)
Finally, another 10,700 European direct debit records, containing bank-account numbers, customers' names and addresses were stolen. In their response, Sony said that they were working with law enforcement (McMillan, 2011) and taking non-specified steps enhance security and strengthen the network infrastructure
At least one class-action lawsuit was filed, based at least partially on the fact that Sony failed to encrypt the data. Sony had to shut down the network (Rashid, 2011)
Later, Sony offered free games and movie rentals for PlayStation network users whose personal information was compromised during the breach in April (Aune, 2011). In the latest set of breaches, in October of 2011, the Chief Security Officer for Sony used the blog to communicate directly with consumers, giving specific details of the breaches and Sony's immediate response (Reitinger, 2011)
They have also offered a mini-video game store. These are Sony's most important source of income, with the PlayStation Network alone worth $10,000,000 per week (Takahashi, 2011)
For example, Sony Ericsson used stealth marketing in 2002 when they hired 60 actors in 10 major cities, and had them "accost strangers and ask them: Would you mind taking my picture?" The actor then handed the stranger a brand new picture phone while talking about how cool the new device was. "And thus an act of civility was converted into a branding event (Walker, 2004)
Security Breach Case Scenario 1: Security Breach Hospitals have the opportunity and responsibility to integrate sound policies and procedures in relation to the protection of the confidential client information (Rodwin, 2010)
The organization should also consider reviewing its responsibilities in relation to the HIPAA security rule. This is essential to ensure that the organization is in accordance with the legal and health requirements (Prehe, 2008)
In the implementation of the electronic health record, it is essential to offer three critical training strategies to the staff. These include super user training, role-based training, and process-based training (Rothstein, 2007)
Integration of effective and efficient training strategies and the five-step implementation plan should be essential in the achievement of full potential of electronic health record in the case of St. John health center (Brittin, 2001)
Unauthorized issues such as hackers, and burglary should follow critical procedures for data recovery and backup strategies. It is also essential to implement contingency plans in relation to diverse situations affecting the patients' data or information (Barakat, 2001)
Illini . Employees and the hospital/provider can be sued for an alleged breach of patient confidentiality, negligent infliction of emotional distress, invasion of privacy as well as intentional infliction of emotional distress (Clifford,2006)
Zappos is the world's leading online store selling women's men's, and children's shoes and accessories, and was recently sold by founder and CEO Tony Hsieh to Amazon.com for $800 million (Hsieh, 2010)