The program also focuses on training staff and personnel on health issues related to mothers and children. This training is extended further to mothers in their home environments (Akuse & Obinya, 2002)
Projects are mainly set depending on the emerging issues at hand. For example, if a vaccination issue is the most pressing issue, the program takes the relevant actions immediately (Dole, 1998)
children's health fund. This was given towards catering for the children's mental health (Noe et al
In the year 2008, the program accumulated a total of $3.3 trillion from its donors (Pearson & Jordan, 2010)
The examples of situations that indicates the poor relations that the company suffers from are;The laying off of several staff members as a consequence of a $200 million budgetary deficit (Schwinn,2008;Dine,2009) Negative publicity due to its use of funds The American Red Cross has been faced with a series of allegations that its uses the funds that it has poorly. The mismanagement of funds after the September 11th cast the organization's image in bad light (Briggs,2002)
The fact that it is the name that comes to mind in case of a disaster or any other situation that demands humanitarian assistance means that it enjoys the strongest brand equity among the non-profit organizations. Since 1881, the institution has won trust as well as awareness as America's premier emergency response corporation by branding itself with a suitable slogan which reads "Together, we can save a life" (Chiaravalle & Schenck,2006,p
These weaknesses include; Poor labor relations The American Red Cross has for the last few years been faced with a barrage of allegations on the way that it treats its workers. The examples of situations that indicates the poor relations that the company suffers from are;The laying off of several staff members as a consequence of a $200 million budgetary deficit (Schwinn,2008;Dine,2009) Negative publicity due to its use of funds The American Red Cross has been faced with a series of allegations that its uses the funds that it has poorly
The organization's mission provides them with a sense of purpose and connectedness which allows them to work smoothly (The Forum,2011). A robust and loyal nationwide employee and volunteer database The ability to have a robust volunteer base as well as the ability to mobilize them quickly in order to help people and communities in coping with and recovering from their losses is critical in the operations of the American Red Cross (Sullivan,2010)
nonprofit institutions industry includes more than 1.4 million organizations with combined annual revenue of more than $1 trillion… The industry is highly concentrated: nonprofits that make more than $100 million account for less than 1% of all firms but earn more than 60% of industry revenue" (Hoovers, 2011)
The organization has taken this primary focus and branched out into education and outreach programs, continual blood drives to establish well-stocked blood banks from donors in hospitals and other medical institutions, and a wide array of community services aimed at helping America's impoverished, and providing international aid (ARC 2010). Direct Forces Competitors do not really have an impact on the American Red Cross; as a volunteer organization providing humanitarian aid, the American Red Cross works with many organizations that provide similar services, meaning that what would be competition in the business world actually operates as a support system in this case (Stuart 2010; Scarton 2010)
However, the desire of achieving excellence proceeds past the intermediate interactions. The firm is active in recruiting experts within fields of disaster response, blood banking, humanitarian aid, and health and safety (Bolman & Deal, 2011)
The breadth and depth of the services remain unmatched by other organizations of the world. The fulfillment of the overall mission is possible with the care, passion and time of volunteers and employees who know that the services delivered and products developed improve and save lives globally (Rahim, 2015)
The increasing multiculturalism in societies avails new dimensions to social welfare and humanitarian work among organizations like the Red Cross. For purposes of reaching out to communities of vulnerable people in a given society, social welfare activities and the people carrying out the activities should consider the culture of the people they serve (Rainey, 2009)
S. military and affected family members (Roche, Teague & Colvin, 2014)
Due to the recruitment of inexperienced volunteers who were having first-time experience, few customer care reviews recommended that volunteers complain about being assigned with tasks they had not done previously. In addition, many volunteers patiently waited for various weeks before they were assigned any task (Liebsch & Liebsch, 2006)
There was missing the dedication on the part of workers and volunteers to the regulations and policies institutionalized to regulate the running of the company. This was because of American Red Cross inability to integrate any ethical laws for its workers and volunteers in its Ethics Policies and rules (Veenema, 2007)
That means the organization must be able to handle issues with the internal environment, so it can be appropriately effective when it comes to the external environment. As such, the Red Cross has a serious mission, which is to prevent and alleviate human suffering in the face of emergencies through the power of volunteers and the generosity of donors (Forsythe, 2005)