Present and potential customers benefit from KW services because of KW agents' commitment to providing the highest level of attention to meeting the needs of every unique and individual buyer, seller and investor. Keller Williams has shown that it has what it takes to rise to the top of an industry that is full of high-performing brokerages -- and it has done so without relying on advertising: the message and value of Keller Williams has spread because it has a program of profit sharing that encourages new agents to come on board and because it has the best training program in the world (Larcker, Baron, Tayan, 2011)
The sales potential of the regions which this strategy looks to exploit are considerable and should be based on local economy, but even in depressed economies there will be incentive to provide this service as here governments are taking action to incentivize home buyers by providing free down payment plans, and that is something that KW could help to coordinate and to draw investors and/or buyers into a market that may have been previously shut off. Thus, it is impossible to say that any one segment is off limits, and with the advent of social media, it is actually true to say that every segment is open to penetration (Lindner, 2015)
Keller Williams promotes the motto "God, Family, Business" in that order to show that in their workplace environment what comes first is not business but that which is more important than business: family and God. In effect, the workplace environment under this direction becomes familial and fosters a "spirit of mission" (Samaan, Verneuil, 2009) that is located in the overall objective of the employees to not only be successful in their careers but also to be successful as people, i
The Keller Williams approach to recruiting and keeping talent is found in its vision of reciprocity: if you give us your talents, we will give you everything we have. Thus, the KW profit-sharing program is set up in such a way that each office divides the profits "so that the owners who risked their investments enjoy roughly 52% of the profit and the associates who helped grow the company enjoy roughly 48% of the profit" (Thompson, 2009, p
1027). But what does social media do to social interaction? In one sense, individuals have been driven to use social media as a way of networking for employment: "forming and managing impressions is a fundamental process, and one that has been complicated by new communication technologies" (Walther, 2008, p