Pest Analysis Sources for your Essay

Branding Ponds Pest Analysis Political the Political


The Turkish economy is expected to experience robust growth at a13.2% CAGR over the next five years and reaches $1,226 billion by 2017 (Bureau, 2012)

Branding Ponds Pest Analysis Political the Political


However, for a product imported as a low-cost leader this could actually be beneficial for a product like Ponds. Social The Turkish are a fairly heirarchial society that has a respect for rank, education and authority (Carter, 2010)

Porter\'s Model of 5 Forces Pest Analysis


com, 2008). SWOT Analysis Strengths Image of the company: A well-known organization, the Holiday Inn has been successful in making its name renowned all over the world (Amason et al

Porter\'s Model of 5 Forces Pest Analysis


Budgetary constraints: due to the constraints imposed on the budget, the advertisement has become limited (Forster, 2005). Opportunities Fresh packages: The experts have predicted an increase in the market share if Holiday Inn will launch its new package with low rates (Beech and Crane, 1999)

Porter\'s Model of 5 Forces Pest Analysis


Change in the social trend: The people now not only demand for high quality services that are able to satisfy their wants, but the demand of having the best is also rising. The Holiday Inn has been able to fulfil these demands for its customers (Cannon-Bowers et al

Porter\'s Model of 5 Forces Pest Analysis


, 1995). Quality Standards: Holiday inn is very much conscious about its quality standards and has been successful in maintaining top quality and high standards over the years since its initiative (DeFillippi and Arthur, 1998) Distinctive Architecture: Being the first hotel to have a swimming pool on the top of the building gives Holiday Inn the unique advantage of an innovative architectural design

Porter\'s Model of 5 Forces Pest Analysis


Approach of high techniques and innovative designs are used when building Holiday Inn outlets all over the world (Hobday, 2000). Weaknesses Production cost: the changes in the administration and the structure of the holiday inn have increased its costs significantly (Forster, 2005)

Porter\'s Model of 5 Forces Pest Analysis


Quality Standards: Holiday inn is very much conscious about its quality standards and has been successful in maintaining top quality and high standards over the years since its initiative (DeFillippi and Arthur, 1998) Distinctive Architecture: Being the first hotel to have a swimming pool on the top of the building gives Holiday Inn the unique advantage of an innovative architectural design. Approach of high techniques and innovative designs are used when building Holiday Inn outlets all over the world (Hobday, 2000)

Porter\'s Model of 5 Forces Pest Analysis


Holiday Inn, 1973). Main body Objectives: Achieve excellence in quality and provide customers with best quality products (Lollis, 2007)

Porter\'s Model of 5 Forces Pest Analysis


Threats: Competitors: The most important threat that Holiday Inn is facing is from its competitors like Hilton and PC. The business will have to face difficulty if its competitors lower the rates of their services (Polley and Ribbons, 1998)

Porter\'s Model of 5 Forces Pest Analysis


The changing of the government has a significant influence on the business. There is usually a contract between the government and the hotels, which states that only those political figures and people, are allowed to stay in the hotel who have accepted the contract (Sapsed et al

Porter\'s Model of 5 Forces Pest Analysis


Conclusions The positive aspects of Holiday Inn hotels Regarding the client and customers as the emperor of all their choices Flexibility in accordance with the client needs. Utilization of the state of the art equipments and methods Preserving the quintessence of a sumptuous 4-star hotel Enlarging the franchise as and when necessary Booking through the internet (Smith

Porter\'s Model of 5 Forces Pest Analysis


Utilization of the state of the art equipments and methods Preserving the quintessence of a sumptuous 4-star hotel Enlarging the franchise as and when necessary Booking through the internet (Smith, 1997) The negative aspects of Holiday Inn hotels Protracted conscription procedure Attracting only elite groups due to elevated charges Employees lacking in diversity and variety in customer approach A smaller proportion of female workers when compared to the men Not adopting CSR (Corporate Social Responsibility) as part of its marketing strategy for expansion and growth (Smith, 1997) The Holiday Inn Hotel aims to maintain its position as one of the leading lavish hotels and whose future objectives will be to take the clients to a higher level of sophisticated hotel setup and experiences, allowing no other hotel to come parallel to it, anywhere in the world. Lavishness, affable, and client facilitation (the clients will be treated as monarchs) will continue be the trademark of Holiday Inn Hotel (Steven and Campion, 1994)

Porter\'s Model of 5 Forces Pest Analysis


Industrial Analysis Porter's model of 5 forces: The following ways shows how Porter's model of 5 forces affect the Holiday Inn: 1. Rivalry The major factor highlighted in Porter's five forces is the competitors and Holiday Inn's competitors include Hilton and Pearl Continental Hotel as aforementioned (Turner and Keagan, 2001)

Pest Analysis in Business and Marketing, There


For instance, politics can significantly affect business operations. The amount of government intervention, the stability of a government, trade regulations, tax laws, the country's level of corruption, and the country's infrastructure are all political issues that can significantly affect trade in a nation such as China, where the political atmosphere allows little opportunity for either competition or economic freedom (de Boer, 2005)

Pest Analysis in Business and Marketing, There


These individuals are able to control certain aspects of the company's operation to maximize its profits. This is known as the micro-environment (Gillespie, 2007)

Pest Analysis in Business and Marketing, There


Many internal elements can be controlled within the business itself, but the organization has little control over external forces such as politics, the economy, society or technology. The micro-environment and the macro-environment can both affect the way a corporation conducts business (Haughey, 2008)

Pest Analysis and Comparison of Australia vs.


Singapore's economy grew 17.9 per cent in the first half of 2010, even while the United States' was struggling (Ramesh 2010)

Pest Analysis of Sears in


PEST Analysis of Sears In 1886, Sears, Roebuck & Company emerged, which now boats as the nation's fourth largest retailer with nearly 929 full-line and 1200 specialty retail stores throughout the United States and Canada. Recently, Sears Domestic and Sears Canada are experiencing financial losses due to poor customer service (Skariachan, 2011)

U.S. Restaurant Industry: Pest Analysis


This has been the center of attention for all the key players in the business world. The focus is to have a chance to play a role in swaying the clients to their side while maintaining high profit earning (Bates, 2011)