" Goudreau (2010) further notes that in regard to leadership, Oprah's philosophy is largely founded on three branches. These branches as they are spelled in this text include "her team, vision and values" (Goudreau 2010)
When it comes to challenges, it can be noted that just like any other entrepreneur when starting out, Oprah experienced quite a number of challenges while laying the foundation for her business empire. For instance, in 1998, Oprah and her show were sued for libel by a group of cattle owners in Texas (Sadler, 2005)
This is perhaps one of the reasons why O. Magazine was ranked "the most successful start-up ever in the industry" (Sellers, 2002)
In short, you don't exist unless you're on TV. (Abt & Mustazza, 1997, p
Interestingly, it is also popular among adolescent viewers and has been rated second only to Ricki Lake in this demographic. One study found the most frequently watched talk show among adolescents was Ricki Lake (41%) and second was Oprah Winfrey (36%) (Davis & Mares, 1998, p
This aspect should be borne in mind when we consider the popularity of the Oprah Winfrey Show. Time magazine has named Winfrey as one of one-hundred people "Who Shape Our World…" (Glynn et al
This is because there are those who believe that America has 'gone soft on crime' and that talk-shows like the Oprah Winfrey Show have contributed towards this attitude. An article by Hill and Zillmann, entitled the Oprahization of America: Sympathetic Crime Talk and Leniency ( 1999), claims that "… Americans have gone soft on crime & #8230; Jurors seem increasingly unable to render guilty verdicts even in cases where the evidence for the commission of the offense by the accused appears compelling" (Hill and Zillmann, 1999, p
This refers to the way in which the show goes beyond mere entertainment and provides a sense of life-meaning for the viewer. This is expressed by one commentator as follows: "Oprah surpasses other talk shows, and the limits of television in general, by engaging the viewer in an interactive quest: nothing short of the search for meaning amidst seemingly senseless suffering" (Jacobs, 2005, p
Oprah has as a result become extremely wealthy and this has also been translated into forms of influence that have extended beyond the borders of the United States; for example, her opening of a school for disenfranchised young girls in South Africa. "People throughout the world can watch Oprah" (Lowe, 1998, p
The Oprah Winfrey Show has also superseded the popularity of previous talk shows, such as Phil Donahue and Johnny Carson. Her show is the most widely viewed television programs among certain demographics, such as white women (Mack, 2008)
A good example is the renowned author Toni Morrison who appeared three times on "Oprah's Book Club." This exposure enabled Morrison to "…reach a broad, popular audience while being marketed as artistically important" (Young, 2001, p
Together, these elements will illustrate how she was able to transform her life. (Garson, 2011) (Brown, 2005) What makes her a great leader? The most important factors that make Oprah Winfrey a great leader are her ability to inspire and motivate those around her
Together, these elements will illustrate how she was able to transform her life. (Garson, 2011) (Brown, 2005) What makes her a great leader? The most important factors that make Oprah Winfrey a great leader are her ability to inspire and motivate those around her
Oprah's most vocal (though not necessarily heard) critic may be a man named Gerard Jones, the award-winning author of the cautionary tale Ginny Good. After being rejected by virtually every publishing house in America -- not to mention kept off Oprah's Book Club list, which critics say is made up of books that "have not passed the test of literary merit," and are "populist in nature" (Lasky, 2006), Jones (2011) dedicated a vast website to exposing what he calls the superficial ideology of American marketing, the symbolic representative of which, he claims, is none other than Oprah Winfrey
But critics have their problem with that too. Some call it "just another publicity stunt" (Pittman, 2007)
The most powerful outsider ever to become an insider, she has the unique opportunity to show women that it's okay to be overweight. But instead of leading by example, she's punished herself with years of yo-yo diets, celebrating her low-weight victories by running a marathon, endorsing her chef, and famously bringing a wagon of fat onto her program (Simon, 2010)
Oprah definitely fits the model of entrepreneurial success. She embodies the three key principles of success: sustainability, efficiency, and talent diversity (Sabol 2011)
What is your purpose for writing? (What do you hope to accomplish? Why are you writing?) The main purpose of the text is to examine how Oprah Winfrey managed to beat the challenges she encountered in her early life, and turn her circumstances into opportunities to change people's lives. What does she stand for? Life growing up back in Mississippi was characterized by weekly baths due to poor plumbing, clothes that were made out of sacks and a corn cob for her favorite doll (Jones, 2011)
Using her phenomenal gift, she warmed her way into the hearts of millions of viewers, and once she was welcomed into their homes, she entertained, informed and changed millions of lives. She was the only media personality who identified what Americans needed most; an opportunity to change their lifestyles and reinvent themselves (Harris and Watson, 2007)