Even Black intellectual and political leaders joined in the criticisms of the Oakland experiment. Reverend Jesse Jackson, arguably the most powerful Black leader in America, was quoted as saying that the Oakland School Board's action made "slang talk a second language" and that allowing its use as a way of "talking down" to students (Applebome)
The entire essence of the debate regarding Ebonics centered on the value of students learning to effectively use what has been described as standard English. The theory was that the acquisition of such skills was a guarantee for success socially and economically in American society but, in reality, it has never served as such a guarantee (Norton)
This approach by the School Board may have been a legitimate recognition that the language used by Black students in the District utilized a language (Ebonics) that was different enough from standard English as to qualify as a separate language but there was also a pragmatic reason for the Board's actions. By declaring Ebonics to be a separate language the Board qualified the District for significant Federal funds that were intended to be used for foreign language programs (Ramirez)
Subsequent to the Oakland school controversy, however, the debate over the value and application of Black English or Ebonics continued among linguists and educators. The nation's leading linguistic organization, the Linguistic Society of America, stressed the importance of recognizing the legitimacy of nonstandard languages and their usefulness in teaching the standard languages (Rickford)
It was never their intent to teach students Ebonics. The idea was to treat what they described as standard English, that is, what most school systems throughout the country taught, as a type of foreign language and teach it as such to Oakland students (Williams)
This competition is the major threat for the new Oakland's women basketball team. However, since it is sports, proper training and the availability of adequate resources will enable the new team manage this competition and become the league's top team (Bernard, 1981)
Pest analysis Political and legal analysis Since the new team that will be established in Oakland, California will be representing the region in the United States' women national basketball association league championship, this therefore means that the team's performs and operations will be subject or under the influence of the legislative and political conditions of State of California. Legislations governing sports and in particular the women's basketball are the main political factors that will majorly affect the new Oakland's women basketball team and if the team through its operations is always keen on observing and adhering to these legislations, then it will not be negatively affected by political factors (Ehrbar, 1998)
It can be conclusively argued that market development is the most appropriate strategy for the new Oakland's WNBA team to use. Under this business plan, the term "market" infers to the team's fan base and corporate partners/sponsors (Lord and Putruve, 1998)
Thus it is imperative that each team in the league have an individual business strategy on how it is going to make the investments made by the owners become worthwhile i.e. generate more profits (Porterfield, p
Thus it is imperative that each team in the league have an individual business strategy on how it is going to make the investments made by the owners become worthwhile i.e. generate more profits (Porterfield, p
The team can use techniques such offering tickets at discounted prices for those fans who attend the team's first matches or those who prove to know the team at an in depth level, like the full composition of players or the name of their coaching staff. The team will use billboard adverts, radio, television and other electronic media for advertisements in order create awareness of their existences as the new team in the women national basketball association (Pujari, Peattie and Wright, 2004)