Known as "public journalism," this form of the media encourages journalists, especially print journalists, to take a more active role in the information they present and how they present it, to "motivate community action in order to solve problems and of creating the forum for citizens to become politically active. This role is viewed by critics as a threat to traditional journalism values in general" (Arant & Meyer, 1998, p
In addition, ratings and readership are more important than just about anything else to the media, so if they report the news and lose their viewers, they will change the way they report to appeal to more people. As one media writer notes, "Glory, fame and ratings' skew the way reporters think" (Goode, 1996), and as such, skew the way they report the news, too
mom told me during the Magic Johnson controversy 'Conversations don't take place anymore around the kitchen table with cookies and milk. They're given in the car, on the run, spun off something I've read or seen on television'" (Stepp, 1993)
The theory that Brown espouses relates to how radio stations can survive changes in management and dramatic changes in society. First of all, the station provided information that related to the economy of its audience; secondly, KRVN united various farm organizations behind the flow of information (farm prices, weather, local news, agricultural market updates and more) and formed a cooperative with four farm organizations; third, the station increased the power of its signal; fourth, the station put together strong advertising support using competent sales staff; and fifth, "We never get away from farm radio," said a board member of the cooperative; "We know why we're here" (Brown, 2011, p
How the corporations respond will be reported in manners that maybe deemed as unfair; however, the theory holds that the public images of all companies within one genre often need to adjust their image and their approach to the public as a result of one company in that genre being involved in a disaster. (Desai, 2011) The conflict perspective is founded mostly on the works of Karl Marx
Harry Laswell, an American political scientist, stressed that people connected to mass communication in order to benefit from it. (Laswell, 1948) His functional perspective explained that the importance of the message that was being conveyed served the public by assessing the surrounding atmosphere to give vital news and information items
It is also meant to support and influence the national customs as well as to simply entertain the mass market. (Macnamara, 2003) How did a Nebraska AM radio station survive the ups and downs and dramatic changes over the past 60 years? Writer Ruth Brown delves deeply into the reasons that radio station KRVN-AM in Nebraska has had a successful run of over 60 years
Balanced media, showing both candidates with equal objectivity, may be "worse for voters than partisan media" because the implication in this theory is that voters need a slant to firm up their beliefs. (Martinelli J
The population is seen as a stable unit with an inclination for equilibrium that implies a peaceful, organized association. (Paul B. Horton, 1964)
As it is a commercial within a commercial, and viewers, according to Hirschman's theory, will process it according to their perception of luxury and fame. (Thompson, 1997) Another avenue that may be investigated is that if a crisis occurs to one particular firm, are other firms in the same industry influenced enough to change the way they conduct their operations? Vinit Desai explains that media coverage of airline disasters, toxic spills, and "other catastrophes," promotes transformation across organizational fields
Some of these agents include family (especially parents), schools and peers, work environment, gender and the mass media, among others. The development of a social life and the social relationships of an individual are inextricably related to the influence from these respective agents and how they are manifest in people's day-to-day lives (Henslin, 2013)
Neil believed the piece to be a forgery, what sociologist Edwin Sutherland referred to as a "white-collar crime;" or a "crime that people of respectable and high social status commit in the course of their occupations." (Henslin, p
Even today many of the publications of Hearst Corporations are much admired and are famous around the World. Hearst knew of his and his corporation success and thus even the headquarters of the Hearst Building were planned to be expanded in the year 1936, however plans could not continue due to The Great Depression (DiMauro, n
F. Outcault, was taken away, however, by Hearst and The World was forced to hire a new artist to do the same cartoon, thus making two versions appear of the cartoon in two different newspapers (Giessel, n
Both the newspapers were much disgraced and criticized for their role in promoting the war to boost their circulation. However, what cannot be denied are the efforts that Hearst put in to report the entire War, going to the extent of even chartering a yacht and after equipping it with the proper machinery and a few reporters, headed off to Cuba so that he can report from the field (Wierichs, n
There are also concerns that have been noted in various studies which refer to issues "… surrounding the design, implementation, and evaluation of an online survey" ( Wright, 2005). However, a central factor in favor of this form and method of data collection is that the radically improved access to computers and the decrease in bandwidth costs has meant that more people make use of the Internet and this in turn ensures a large and representative data base from which to draw respondents (Fox et al
While this method was used for this research, cognizance was also taken of the aforementioned disadvantages; particularly the potential problem with regard to sampling. As Wright ( 2005) notes, "When conducting online research, investigators can encounter problems as regards sampling & #8230; for example, relatively little may be known about the characteristics of people in online communities, aside from some basic demographic variables, and even this information may be questionable" (Wright
While this method was used for this research, cognizance was also taken of the aforementioned disadvantages; particularly the potential problem with regard to sampling. As Wright ( 2005) notes, "When conducting online research, investigators can encounter problems as regards sampling & #8230; for example, relatively little may be known about the characteristics of people in online communities, aside from some basic demographic variables, and even this information may be questionable" (Wright
Race is depicted in the media in two ways: "through the content of a message or program and through race representation of course included in a program or stor." (Coover 413)
Women have been cast as doctors, teachers, policewomen, and even heroines; in this sense, the spectrum of parts which are available to them has increased considerably with women now being able to play any character that was, in the past, restricted to male actors. Both movie producers, and advertisers have realized that the image of the "pretty housewife" (Gauntlett 57) is no longer relevant in today's society; instead, they have built strong and coherent female characters which reflect current gender societal relations