To have the summer camp branches as the main brand ambassador through referrals that Redwoods will be getting from summer camps bearing the extensive network that the summer camps have across the nation and in other countries. Generally, the approach that this new product will take is one that helps both the organization in terms of revenue generation, but most significantly helping in imstilling virtue of careful and responsible driving within the community, which is a responsibility that is in line with the beliefs, vision and social mission of Redwoods which is to protect and improve the quality of life in the communities they serve (Blab, 2014)
Redwoods will therefore compensate each family on transport cost according to the mileage covered by the body and this will be limited to the market value of transport costs and the body alone. It is also worth noticing that in cases where the individual incurs damage to his car, then United States Liability Insurance (USLI) will require that the person, no matter the past records will be required to pay $25,000 maximum in what is referred to as excess (JE Browns Associates Insurance Services Inc., 2014)
This is a decision reached based on the increasing popularity of the social media and the ease to have the message propagated by the viewers through retweets and sharing of facebook posts as compared to the traditional billboard messages. This medium also allows for visibility round the clock since anyone who visits the website will be able to see the advertisement regardless of the time (Mella F., 2013)
Marketing Mix There are four major areas that any organization concentrates on while making some significant marketing plan or decisions. Kotler described marketing mix as "controllable variables that the firm can use to influence the buyer's response" (Owomoyela S.K. et.al, 2013)
McCarthy has classified these tools as the 4Ps of marketing which are product, price, place and promotion. (Kotler, 1999) The 4Ps are the ideas to take into account while marketing a product
Consequently, marketing strategies are concrete plans that an organization uses to retain existing customers and reach new ones. Marketing research is integral in the formulation and focus on these marketing strategies (Kooser, n
Some of the most important promotional decisions to be made includes promotional strategy, marketing communications budget, advertising, sales promotions, personal selling, and public relations. Developing an Effective Marketing Mix: The development of an effective marketing mix that will enhance results usually require experimenting and market research (Lake, n
In this process of establishing the right marketing mix, there are two major factors that should be considered. These two factors which are mutually inclusive of each other are Whether the Business Sells Products or Services: While businesses that sell products need to consider that they are not only providing their products but they are also offering services that support the product, those that sell services should develop their menu of services in product forms (Zell, n
Nike has made its presence in many countries as mentioned above and some of the most prominent countries in the Nike list of domination are China (where it is said Nike opens 1.5 shops each day on average) (Matthew Forney at.al., 2004), India with its new and richer brand of consumers (Marketing Teacher Ltd
The company also has head gears for offer under their Sports Specialties brand, they also manufacture and distribute skate blades, ice skates, in-roller skates, hockey sticks, protective gear as well as hockey accessories and jerseys. In general, Nike invests in products that deal with running, basketball, cross-training, outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities and other recreational activities (Marketing Mixx, 2011)
al., 2004), India with its new and richer brand of consumers (Marketing Teacher Ltd., 2000), Dubai where Nike sells sportswear to big teams and the local squads as well as people opening multi-million stores just for Nike brand (The National, 2011) and the U
Bill saw the endless possibilities that existed within people in terms of sports potential and it was with this that they set the tone for the company in 1972. This has remained the inspiration that runs the company to date and keeps the employees of the company from one generation to the other motivated to uphold the motto of the company (Nike, 2011)
And has worked very well for them just as it is for Nike. The brand Nike commands high premiums in the market and consequently, their pricing strategy utilizes the vertical integration in the pricing, however, they own participating stores in every channel levels and take part in several channel levels of operation (Steven Van Dusen, 1998)
, 2004), India with its new and richer brand of consumers (Marketing Teacher Ltd., 2000), Dubai where Nike sells sportswear to big teams and the local squads as well as people opening multi-million stores just for Nike brand (The National, 2011) and the U
are therefore more aligned to the needs of the Chief Information Officer (CIO) and less to the individual IT directors and managers who implement systems which is the case in China and India. The differentiation within the marketing mix that Gartner relies on is designed to support the company's role as a trusted advisor in the markets it has chosen to compete in (Kim, Hyun, 2011)
According to Farivar (2009), "iPhone's support for Arabic, the official language of both countries, remains practically non-existent." (Farivar, p
Easy internet access, which is one of the features of the iPhone, isn't as important for them as the camera." (Inskeep, p
According to Kee (2011), "this ban was declared due to the security concern that these high-tech telecommunication gadgets can be infiltrated easily via hacking, according to London-based Asharq Al Awsat." (Kee, p
Indeed, Apple's contract with the country's trio of mega-carriers, Cellcom, Orange and Bezeq Israel Telecom, suggest that penetration will occur quickly in this market with little product adaptation. (Paczkowski, p
Both the service category of flights and the commodity-like natural of breakfast cereal both have a common foundation in having to communicate with customers over the channels their prospects most want to use. Increasingly, customers of services and products both are relying on social media more than ever, due to the authenticity, transparency and trust level they see in how their peers rate and value products (Bernoff, Li, 2008)