Apartment dwellers, young people, and people living alone can all find products suited to their size and space requirements at IKEA." Cost savings earned by IKEA were passed through to customers in lower prices (estimated cost savings are 20-50%, compared with the competition)" (Owens 2012)
A desire for less carbohydrate and sugar-dense breakfast options and the greater diversification of American tastes in general could mean that the company may face long-term demand-related problems later on."Kellogg, which had revenue of nearly $13 billion last year, is the world's largest cereal maker by sales as well as a leading producer of cookies, crackers, frozen waffles and toaster pastries" (Carey 2010)
2.3 -- Vertical conflict -- insufficient communication between Kellogg and suppliers There are also concerns about contamination problems at Kellogg, after a 2010 recall of cereals was necessitated because of a strange odour emanating from the boxes that was linked to a chemical involved in the processing of the interior lining of the boxes that could cause nausea and diarrhea (Pepitone 2010)
Implementing fear philosophy is not in the company's best interest.' (Jossey, B