Microenvironemnt - Luella works with a team of talented specialists who are devoted to supporting the company reach its objectives in both creations, sales objectives and public relations. Momentarily, the designer is undergoing a process of updating its website in order to further improve its relations with the stakeholders, vital for successes (Jefkins and Yadin, 1998)
These technologies are often expensive and using them requires additional investments, but which generate a beneficial return. Advancements have been made relative to textile manufacturing and sewing, blends of new fibres, but also in terms of selling the products, such as online stores and the creation of the virtual community (Weston-Thomas)