Together, these different elements will highlight how Johnson & Johnson can transform itself to deal with these new realities. (Singer) Does the company use the Internet for internal use as an interactive part of operations? What functions are used in this manner? Johnson & Johnson is using the Internet for mainly promoting themselves to customers
Johnson & Johnson Marketing What types of advertising and promotion are used? Johnson & Johnson (NASDAQ: JNJ) competes in three core businesses including consumer, medical devices & diagnostics, and pharmaceuticals. Each of these businesses have significantly different market segments, and the customers in them have completely different needs and preferences for how they learn about new products (Henke, Rachel M
Does the company use e-mail for marketing notifications to customers? JNJ uses e-mail as a means to communicate with all customers, across all business units. The company had to use e-mail extensively to support the recall of Tylenol when that product was recalled, for example (ORourke, 8)
, 490). The consumer market is heavily influenced by online and Web-based advertising and promotion, and relies on e-mail-based coupons and communication as their purchasing cycle is the shortest of all three JNJ business units (Pressman, 70)
, 496). As a result of this focus on BRIC nations the company is also beginning to invest heavily in supply chain development and fine-tuning in each country, hoping to be preemptive in their cost controls in each market segment they choose to compete in (Yacovone, 104)
Johnson & Johnson ranked number 4 in 2009 Fortune Magazine in the list of Most Admired Companies (Fortune Magazine). This is due to its excellent corporate governance and corporate social responsibility (Akerstrom 2)