Organization-sustaining activities can be difficult to define. The most important characteristic in defining an organization-sustaining activity is that it should not be a catch-all for undefined tasks (Angelis, 2001)
Airlines have a number of batch-level activities. Batch level activities are defined as those "performed each time a batch or production run of goods/services is produced" (Crosson & Needles, 2007, 208)
Moral impact By adopting a reduced airfare strategy, JetBlue Airways has enabled the easier connection of places and people in the all the sixty one cities it operates in, this without doubt has had an impact on the morals of either cities they operate in. Through the social interaction of different people and culture there has being transfer of moral behaviors from one city to another (Davies, 2004, 56)
The local economy of the sixty one cities has also benefited from the airline strategies because of the increased business and tourism travel. Social impact One of the major social impact of JetBlue Airways' strategies that has been enabled by its' reduced airfares is the closing of the gap between families and friends living in different cities, in which the company operates in, thus enhancing more social interaction (Hudson and Julian,1979, 23-34)
D. Power and Associates, the airline has been able to maintain its' reputation for six years consecutively as one of the low-cost carriers which offers highest customer satisfaction in terms of its' service, another survey also ranked JetBlue Airways as the most Eco-friendly Airline both in 2008 and 2009 (Rigas, 2001, 12-23)
D. Power and Associates, the airline has been able to maintain its' reputation for six years consecutively as one of the low-cost carriers which offers highest customer satisfaction in terms of its' service, another survey also ranked JetBlue Airways as the most Eco-friendly Airline both in 2008 and 2009 (Rigas, 2001, 12-23)
347). This new low-cost business model is characterized by some common features among the new airline start-ups during this period, including the following: New discount upstarts have homogeneous fleets; Fill a high percentage of their seats; Have a quick on-the-ground turnaround; Avoid formal ticketing procedures; Have been aggressive in marketing over the Internet; and, Usually only offer one class of service (Couldry & Mccarthy, 2004)
S. Airways (De Neufville, 2006), and it continues to grow its business by following the golden rules established by Neeleman early on
e. that the customer should be able to reach the company how and when he wants" (De Pelsmacker & Kitchen, 2004, p
When JetBlue was launched, "Traffic growth and revenues were sharply up as passengers, including business passengers, switched from the majors who were pushing up fares sharply to compensate for falling yields and rising fuel prices. In brief, the low-cost, no-frills model has clearly become a permanent feature of North American aviation" (Doganis, 2001, p
JetBlue is firmly committed to providing value for the customer through service, style, and cost. Additionally the company has garnered a great deal of attention as a result of its award-winning customer service and competitive fares (Annual Report, 2010)
These programs are essential because providing superior excellent customer service is a daunting task. As a result, employees must possess the ability and resources required to effectively handle the different personalities and complexities associated with people who come from different walks of life (Stoller, 2010)
Even after a public relations disaster of a series of costly delays that was parodied in Saturday Night Live, the company was able to engage in effective damage control, promising to institute a 'Customer Bill of Rights' as well as compensating all affected travelers (Jet Blue Airlines, 2011, Aviation Explorer). Participants in JetBlue's frequent flyer program were also recently given the opportunity to purchase All-You-Can-Jet pass, which the company has offered during slower air travel seasons, allowing "anyone to travel to an unlimited number of cities over a one-month period" (Bomkamp 2010)
As it stands right now, the company is successful with its strategy within its region, but it needs to expand its region to continue growing. Operationally, JetBlue is a mid-pack competitor in terms of cost and efficiency (Hazel et al
JetBlue Mission and Vision A company's mission statement should reflect its "unique purpose and reason for being" (Zain Books, 2014) Now, realistically, companies exist to earn their shareholders a return, and the mission of the company is therefore to increase shareholder wealth (Friedman, 1970)