Katniss also is very careful about voicing her strong, private political beliefs, knowing that this could hurt her family. She says: "I learned to hold my tongue and to turn my features into an indifferent mask so that no one could read my thoughts" in regards to the injustices inherent in her society (Collins 7)
Katniss' poverty and the adult responsibilities she has been called upon to perform ultimately make her the more attractive 'spectacle' in the game and increase her marketability as a survivor as well as technically enable her to succeed. The Hunger Games "operates like a fable or a myth, a story in which outlandish and extravagant figures and events serve as conduits for universal experiences," in this case, Katniss' coming- of-age (Miller 1)
These segments include young adults as well as fans of the books; as well as the young at heart as well as the parents of some of the younger fans. Some commentators have speculated that the Hunger Games trilogy might actually have the potential to overcome the success of Twilight because the movie appeals more to both genders; while the Twilight series is more popular among females (Bowles, 2012)
Therefore the company can play to this extremely loyal customer base. Furthermore, the company has performed well despite the economic downturn and its effects on the industry in general (Caris, 2012)
Advertising in this industry has always been on the cutting edge of marketing techniques. Most recently, social networking has been utilized along with new marketing concepts such as tribal marketing (Hamilton & Wagner, 2011)
Hunger Games Trilogy Lions Gate Films Situation Analysis for the Catching Fire Move Fans Waiting for the Hunger Games Tickets (Orden, 2012) Business Description -- Movie Industry motion picture industry includes about 95,000 companies with supporting 2