Specifically, the strategy would revolve around the creation of additional control mechanisms to supervise over the means in which the leaning partner company is completing the totality of the room services. Some specific recommendations in this sense include: (1) The analysis of the current shortages in room quality (Hsu and Powers, 2001) (2) The discussion of these shortages with the cleaning company (3) The creation of new quality standards desired by Meriton Serviced Apartments and which would be implemented by the cleaning company (Mawson, 2000) (4) The development of new collaboration contracts with the cleaning company and the negotiation of better terms for Meriton Serviced Apartments
For instance, if the cleaning company does not deliver the room services at the expected standards of quality, they would suffer consequences such as decreased payment, delayed payment or even the possibility of ending the collaboration on grounds of failure to comply with the accepted terms (Buchanan, 2008). (6) The creation of a specific team of hotel employees aimed to directly supervise the means in which the cleaning company is delivering the room services (Nykiel, 2007)
Weakness into opportunity: as revealed throughout the first part of the project, Meriton Serviced Apartments has outsourced all of its room services to a cleaning company and this means that they have a decreased control over room quality, which can be sometimes poor. The implementation of the proposed strategy -- with its expected success -- would result in the creation of a competitive strength of higher quality rooms and an increased opportunity to succeed within the highly dynamic market place, where points of difference -- such as superior room quality -- are essential (Reid and Bojanic, 2009)
In this setting then, the current strategic proposal is that of increasing the quality of the rooms through the improvement of control over the outsourced services. Strategy recommendations In a more detailed stance, the proposed strategy is characterized by the following: Objective: The scope of the strategy is that of increasing the quality of the rooms in order to increase the levels of customer satisfaction, the reputation of the hotels and ultimately, its sales levels (Schmitt, 2010)
This percentage alters the setting of the hospitality industry in a huge way. In fact, proficient use of technology is considered to be the thin line that separates successful entities in the hotel industry and those that turn failures (Walker, 2012)
This percentage alters the setting of the hospitality industry in a huge way. In fact, proficient use of technology is considered to be the thin line that separates successful entities in the hotel industry and those that turn failures (Walker, 2012)
Hospitality Hotels may be classified in accordance to different classifications, which include location, price and the type of services offered at such hotels (Walker, 2013)
Hospitality Hotels may be classified in accordance to different classifications, which include location, price and the type of services offered at such hotels (Walker, 2013)