The growth strategy must drive change. Transforming to a growth industry requires vision, leadership, discipline, risk management, and core values that foster innovation, growth, trusted relationships, integrity, team work, and accountability (Boomer, 2010)
This would bring the most impact throughout the organization, especially when management interacts with the customer. The key elements to strong leadership are human capital, recognition and reward system, accountable and achievable goals, and a communication strategy (McElvane, 2010)
This strategy has also been adopted in China, where each store was specifically designed as unique, and a promoter of a superior experience for the customers. In China then, Starbucks sought to be perceived as the retailer not only of coffee, but of an attitude (Fowler, 2003)
Then, it entered the market through partnerships with local food and beverage companies (Yeh, 2006). From a strategic standpoint, emphasis has been placed on issues such as: The replacement of aggressive branding with the creation of a powerful store experience; the stores were as such placed in highly populated and visible areas (Wang, 2012) The creation of a new product line, inspired by the local culture, from coffee beans grown in Yunnan (Haoting, 2009)
It conducted research and an important challenge was represented by the low levels of coffee consumption in China. Then, it entered the market through partnerships with local food and beverage companies (Yeh, 2006)
Then, it entered the market through partnerships with local food and beverage companies (Yeh, 2006). From a strategic standpoint, emphasis has been placed on issues such as: The replacement of aggressive branding with the creation of a powerful store experience; the stores were as such placed in highly populated and visible areas (Wang, 2012) The creation of a new product line, inspired by the local culture, from coffee beans grown in Yunnan (Haoting, 2009)
In addition, the human resources department must prepare the employees for the impacts of offshoring. Offshoring not only means changes to the roles that the employees will have in the company but it can also have a significant negative impact on morale among the American workers (Overby, 2003)
This commitment will again serve to ease anxiety. Such programs may also include training for front line managers, who will be required to implement the new motivation and rewards programs (Rashdan, 2005)
This undoubtedly represents one of Starbucks critical success factors because in will help Starbucks to navigate the foreign markets in which it operates. Another controllable aspect to Starbuck's supply chain is the opportunity to take advantage of global supply chain that it has created which has been estimated to provide top quality coffee to fifty million customers in fifty-one countries each and every week (Cooke, 2010)