The company did this by changing the product offerings to suit local tastes. It sells, for example, red bean Frappuccinos in the Chinese market (Burkitt, 2012)
have drastically different approaches to the managing of information systems and their supporting technologies. Enterprise Software Adoption and Use With a Gross Domestic Product (GDP) that is consistently well above global median levels (Chen, 2010) China is rapidly becoming a leader in global manufacturing, services and supply chain coordination with other manufacturing nations