The use of popular items for the purpose of changing pop culture ideas and trends is not new. It has been examined by experts who agree that trends are often driven by mass media and American film (Fishwick, 2000)
It has been used to sell cars and other products as well as to promote self serving political messages to the public just before election time. Mass media is designed to reach the public by mass (Flink, 1976)
Thus, rather than representing a smorgasbord of idiosyncratic meanings, consumers' interpretations of cultural products follow a discernable cultural logic, albeit in a way that is often tailored to their personal interests (Hall 1980) (Thompson, 1997)." Examples There are many classic examples of automobiles being used in the American film industry and that use changing or steering the direction of pop culture events (Edensor, 2002)
Mass media often depends on popular culture demands for its cue as to what direction to move in. Mass media uses things that are already popular to make current issues or products more popular (Echeverria, 2003)
, Bourdieu 1984). Thus, rather than representing a smorgasbord of idiosyncratic meanings, consumers' interpretations of cultural products follow a discernable cultural logic, albeit in a way that is often tailored to their personal interests (Hall 1980) (Thompson, 1997)