Even further, some have posited that someone's social media presence and activities should not be used against them even if they fail to protect themselves through the readily available privacy features that Facebook has. The people that have been wielding social as a means to find or screen people include potential employers and law enforcement agencies (Bayer, 2012; Lieberman, Koetzle & Sakiyama, 2013)
Their resources, capabilities and core competencies include the ability to connect the world together, the ability to collect and generate enough advertising and mobile application/game revenue to support the site by itself with no fees paid by standard users, an online network of servers and connections around the world that most companies do not even come close to and so forth. Indeed, their one major core competency is to connect people and the internet into a single clearinghouse that is also connected to the other widely used sites around the world like the aforementioned ESPN portal (Lakshminarasimha, 2008)
The legal frameworks surrounding social media is the other elephant in the room because there are real and pressing questions about things like privacy rights, just how one can really screw up their life through a Facebook post and the international borders that are crossed daily when it comes to social media activity of any sort. Indeed, even massive conflicts and uprisings like those in Egypt and elsewhere have been trumpeted and propagated in part through social media outlets like Facebook and Twitter (Lim, 2012)
Facebook is a forum for people to find what they think they are missing in real life: community. But Facebook appears to have even more advantages: "Plenty of people use Facebook as a tool for managing their careers as well as their social lives" (Abram, Pearlman, p
Facebook was launched in 2004 and today is "No. 1 in the amount of time spent on-site by visiting users" (Baloun, 2006, p
This is one example of the way in which social computing can have a negative impact. In 2008, Sladjana Vidovic committed suicide by tying "one end of a rope around her neck and the other around a bed post" and throwing herself out her bedroom window (Barr, 2010)
"In July 2007, social networking sites occupied five of the top fifteen visited websites according to Alexa.com" (Joinson, 2008, p
Previously, media influence was limited to programming. The power of the media had been used by politicians and political groups to espouse doctrine, but advertisers did not really tap into the power of the media (and corporations did not really began to employ public relations men) until Eddie Bernays (nephew of Sigmund Freud) began to follow in his uncle's footsteps and link sex with control in the minds' of advertisers: Bernays "took what he learned by cranking out propaganda during World War I and applied it to the nascent science of advertising" (Jones, 2000, p
This offering, however, has both negative and positive effects. Advantages of Facebook Facebook's advantage over all other social networking sites is its usability: "From its dorm-room days, Facebook has looked simple, clean, and uncluttered" (Kirkpatrick, 2011, p
They often reject the 'everybody's doing it' theme that many advertising messages have. Because they are an extraordinarily diverse generation, they are comfortable with people, styles, and ideas from groups other than their own" (Levinson)
But the social networking site Facebook can also be used for more sinister purposes. In 2009 Notts Police recorded 28 incidents of harassment involving the site -- a figure which shot up 50% to 42 last year" (Sherdley, 2011)
Knowing how to navigate and use Facebook is essential for optimal experience: "Facebook allows users to have control over their information and who sees it. The basic 'visibility rule' is that all the user's Facebook friends and schoolmates can see the user's Facebook account" (Tennyson et al
The social network-style tools and collaboration platforms that are gaining so much attention today are actually only part of the solution. The most critical aspect of these systems is the ability to create a highly collaborative, communicative, trusting environment for workers (Bert, 2009)
The role of social networks fits into this paradigm as a communications channel that best fits those in the age ranges and generations that have adopted this platforms as a primary means to stay connected with each other. Social networks bring an entirely new level of authenticity and transparency to any interaction and are highly effective in completing performance reviews of those in age groups who have adopted them as their primary means of communicating (Bernoff, Li, 2008)
Further amplifying this problem is that the best employees are often not coin-operated or driven by money, they are motivated by having a very strong role in the future of the business. Transformational leadership is what propels the highest performers to continually strive to excel at their roles in an organization and gain autonomy, mastery and purpose of their jobs (Krishnan, 2004)
In reality, the external environment is changing so rapidly that many companies are having trouble keeping up not just with their competitors, but their customers as well. The concept of developing a performance review process is predicated on a relative level of stability over the long-term (Messmer, 2004)
Social networks bring an entirely new level of authenticity and transparency to any interaction and are highly effective in completing performance reviews of those in age groups who have adopted them as their primary means of communicating (Bernoff, Li, 2008). Facebook has reported that they are increasingly seeing greater traffic from older online users including those in their late 50s and into their 60s (Tellis-Nayak, 2010)
Performance evaluations are rapidly becoming anachronistic and unnecessary, and often counterproductive, given how rapidly organizations are changing over time. There are many arguments for relying on annual or even quarterly performance reviews (Wilbanks, 2011)
In addition to the massive amount of turbulence from an economic standpoint, there is also the challenge of keeping up-to-date with current company strategy, which in many organizations has been known to shift quickly to capitalize on opportunities while mitigating threats. Pay-for-performance performance reviews don't work in this context, as the initial objectives at the beginning of a financial period may be completely irrelevant at the end (Wilkerson, 1995)
Engagement becomes the primary factor in building a core audience to attract more reach and more advertising sponsors. The average Facebook page reaches 12% of fans, but reach increases with fans clicking somewhere in the posts (Carter, n