However, the event has become a leeway that corporate organizations employ to achieve marketing objectives. (Allen, O'Toole, Harris, & McDonnell, 2011)
In essence, the presence of this audience boosts the economy of Adelaide, which consequently enhances the market advantages for the sponsors. (Grey, and Skildum-Reid, 2003, Clancy, Krieg, 2006) Yearly, the event delivers more than 5% increase of economic impact
With this level of development expected with its unique edge over other event management firms, the brand could be launched iin international markets as well. Some of the high potential markets, where event management companies could flourish, especially with high and unique expertise which this company offers, are China, India and Pakistan, where untapped talent is in a colossal capacity, thus bringing the brand a potential to grow in the market (Daye 2010)
Next in line is specifying the brand's definition which in this case is "For the betterment of the country, the nation, and ourselves" describing that the events arranged will be based on professional development of individuals whether it be students or corporate professional and thus benefit the society in the long run. The next step is developing the name, logo and tagline, all of which have been specified above (Chiaravalle and Schenck 2012)
For young students it's a high involvement product because most students do not earn and thus paying the registration fee in such conferences and participating in such competitions would involve many considerations and inquiry. This means that the brand when launching its first conference event will have to advertise and market extensively and at an extremely high level to convince people to participate (Fish 2009)
There is no tedious licensing involved for setting up except some activity-specific licenses or permits. Despite the presence of many event management companies, the demand for event management has been seen to rise continuously and thus setting up this firm would be an easy go (Guide Me Hong Kong 2012)
Here the brand is flexible enough to embed with any culture it steps forth in. The theory highlights a cultural icon, who is a person or a symbol serves as an identity of the brand (Heding, Knudtzen and Bjerre 2011)
This is important at the initial stage for making people aware of the brand's existence. Continuous short-term advertising would be required inn order to remind over and over the customers about the brand and not let them forget it (Kapferer 2012, p
It symbolizes quality product or service provision to customers and serves as an identity to the product/service being provided to the customers. From the manufacturer's perspective, brand name helps the producer protect/patent their product's unique features with a unique name (Keller, Parameswaran and Jacob 2011, p
As mentioned, we will be establishing an online website as well as a facebook page for the brand as it goes operational. With customers feedback easily gathered through websites, with the convenience of answering all customer complaints and with online statistical analysis to know about the customers' wants and requirements, the brand could be developed with a stronger image of rightfully fulfilling customers wants and thus help the brand successfully build high customer loyalty (Roberts and Schwaab 2006)
Sustenance in local market and Brand EquityManagement In order to implement suitable brand development strategies for this brand, we first need to answer three basic questions to understand the effectiveness and level of intensity as well as the type of strategy to be implemented to develop this new brand in market and create its saliency and equity. The three key elements required to be considered are "who are you?," "who needs to know?" And "why should they care?" (Yerian 2011)
Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies ...
Guide to event management software, tools, and careers. Learn how to plan events of all sizes, from wedding parties to concerts to conferences.
Cvent is a leader in event management, online event registration, venue sourcing, and mobile event app technology - with over 166,000+ active system users. Cvent ...
Event Management, as defined by ITIL, is the process that monitors all events that occur through the IT infrastructure. It allows for normal operation and also ...
Event management is a growing career field. The U.S. Department of Labor, Bureau of Labor Statistics, reports demand for event managers is expected to grow 16 percent ...
With event management programs online and on-campus classes Stratford University can help you start career. Enroll now to take career advancement within event industry!
Event management software for events of all shapes and sizes. Sign up for free today.
Welcome to Event Management . We are one of the best event management company in India, having provided our services to some of the top companies in India.
Search and apply for Event Management Jobs hiring now on CareerBuilder.