, the e-book market in Germany has been slow to develop. The e-book market is less than 10% of the entire German book market, indicating that German consumers are more averse to adopting new technologies within this particular industry segment (Nawotka 2015)
S. As an 'Anglo' corporate culture and any business ventures which require either partnerships with German firms or expanding into Germany with an eye upon German consumers must take culture as well as immediate potential economic gains into consideration (Ronen & Shenkar 2013)
resistance to collaboration within industry and also with external entities such as the government (Gallant 2013). "Germans like established frameworks and tradition, they can be risk-averse and shy away from things that require a lot of self-confidence" (Thiele 2014)