Khermouch's analysis of ethnography as a potential method in market research provides new opportunities for qualitative research become prevalent in the field of marketing. One of the main advantages of qualitative research is that it allows researchers to probe deeper to determine consumer attitudes, ascertaining the satisfaction or dissatisfaction of consumers to a particular product or service, in particular (Churchill, 1995:196)
, consumers who are patrons of or defectors from a particular product or service). Through this method, the researcher "attempts to understand things that are otherwise foreign" (Littlejohn, 1999:211)
In theory, "ethnography has two purposes: (1) to elaborate cultural diversity through a close study of the so-called 'native point-of-view'; and (2) to provide a culturally informed, critique of Self and Society. In practice, however, ethnographers have long struggled with the political implications of simultaneously studying Others from the 'native point-of-view' and writing informed critiques of Self and Society (Lassiter)
" Navel-Gazing Ethnography is not meant to be an autobiography, but instead is supposed to depict a certain aspect of another person's culture. As recent as 50 years ago, "anthropologists strove to eliminate themselves from their reportage, the better to maintain as appearance of scientific objectivity, however other genres kept showing through (Metcalf)
The term can apply to both the methodology and to the written account of an ethnographic project. Ethnography has its roots in social anthropology, which traditionally focused on small-scale communities that were thought to share culturally specific beliefs and practices (Pellatt)
" Global Ethnography When exploring social structures that are "constituted across multiple scales and sites, ethnography is an especially suitable methodology. Even the most sophisticated statistical methods tend to rely on a nested hierarchy of scales and units of analysis, whereas ethnography can strategically locate itself at critical points of intersection of scales and units of analysis and can directly examine the negotiation of interconnected social actors across multiple scales (Riain)
That is to say that, the first person accounts of individuals constitute meaningful, authentic qualitative data. Ethnography is a form of qualitative research in which the investigator becomes immersed in the context in which the inquiry is taking place (Rouleau, et al
As the researcher reviews the data collected, memos or notes are made regarding the data, and the researcher continues sifting through the data until themes emerge. The utility of ethnographic research is evident in multinational studies in which the work is conducted in very diverse contexts and the perceptions of the study participants are anticipated to be quite different (Saka-Helmhout, 2007)
Thus India presents the sociological possibility of becoming a modern society yet retains what Ibn Kaldun believed was inevitably lost with the advance of civilization." (Kolenda, i) Here, the author induces a consideration of one of the primary philosophical debates persisting with respect to the caste system
I had in my mind that there were not many people who came to visit that house. But I was proven wrong (Anker, 2001)
In comparison, when an elderly person resides in a nursing home, the cost for the country is almost $3,600 per person which is tax-free. If any one of the resident is on state health care, it is not good for Sara as the state only pays $4,000 per month which is under her caring cost (Grimshaw, 2001)
The environment is very affectionate and loving and every individual's views are considered. Each of the ladies opined their own view on the facility and also described the value traits of his personality (Hakim, 2004)
Despite having the mission of individualized care, the ratio of client to staff is not high. The residential settings are maintained for comprehensive care of the clients (Kunze, 2002)
Sara informed me about the disabilities that residents of the facility had, but did not specifically point out the individual with disability. It was to maintain privacy of the clients (Olsen and Walby, 2004)
Furthermore, the chosen individual went to one of these schools and that was what had drawn her to this facility as well. She started off by thinking that since the residents did not have many visitors, they would like her company and since she enjoyed doing fun activities and helping people, it became the perfect adult foster care facility for her (Perrons et al
Furthermore, the chosen individual went to one of these schools and that was what had drawn her to this facility as well. She started off by thinking that since the residents did not have many visitors, they would like her company and since she enjoyed doing fun activities and helping people, it became the perfect adult foster care facility for her (Perrons et al
If cultures bond through the symbolic medium of sport, then that bonding is also made possible because of new technologies related to globalization. "As time and space compress, as the world gets smaller, migration, economic activity, flows of money, ideas, media images, popular culture, music, movies and television have created a new diversity of experiences that reach every corner of the world, mingle with and influence local cultures and challenge traditions and customs," (Guest, "Anthropology in a Global Age," p
To this extent, our research identifies the ethnography as "a branch of cultural anthropology." (Garson, 1) The indicates that in some regard, the social behaviors exhibited by subjects are in their own degree manifested by the controlled parameters of the group selected for observation
Violence can also occur ritualistically, as is seen among the cultures on Papua New Guinea (Stewart & Strathern 2002). A different sort of ritualistic violence occurs in Dan Brown's Da Vinci Code, which though wildly inaccurate in many of its details is quite pointedly correct in describing the self-inflicted pain that the albino monk working on behalf of an ultra-religious sect endures (Brown 2003)
Summary Violence: Theory and Ethnography begins with a description of the ethnic (or quasi-ethnic) genocide and general chaos that existed in Rwanda and Burundi during the latter decades of the twentieth century. The fragmentation unpredictable patterns of violence continued for years, with faction on both sides of the issue instigating fresh outbursts of killing and mayhem seemingly at random (Stewart & Strathern 2002)