xiv). While every public person has a private life that he or she would just as soon prefer to keep that way, what makes Oprah so intriguing for the public is her spic-and-span image which is so mass-marketed and sculpted to perfection that it seems as though her public profile where her private profile (Harris, Watson, 2007), as though the woman presented to us on television and magazine rack, in her philanthropy and in her giveaways, were a friend that every woman could trust, admire, look up to, depend upon, and take at face value
She capitalized on her image and her talent to become a media maven and today her name is as much a brand as Pampers or Coca-Cola. How did she do it? Kitty Kelly has written that she did it in much the same way that all powerful people do it as they go on to become titans, moguls, global czars of industry: she was both admired by fans (Jones, 2011) and feared by those in her employ (Kelly, 2011)
She capitalized on her image and her talent to become a media maven and today her name is as much a brand as Pampers or Coca-Cola. How did she do it? Kitty Kelly has written that she did it in much the same way that all powerful people do it as they go on to become titans, moguls, global czars of industry: she was both admired by fans (Jones, 2011) and feared by those in her employ (Kelly, 2011)
. and a mix of phone ins, interviews and features" just like "other clubs' in-house TV stations" (Anders, 2010)
In Ireland, MUTV is 9 pounds per month (MUTV Get Closer, 2015). Because its content consists primarily of interviews and is considered a "niche product even in England, with a range of content focused not on live first team action, but interviews, chat and reserves fixtures," MUTV looks to form partnerships with broadcasters abroad, such as PCCW in Hong Kong (Ed, 2013; Anders, 2010)
In 2007 ITV sold its stake in MUTV to Manchester United and in 2013 BSkyB sold its shares, allowing MUTV to be wholly operated and owned by the sports club. Previous to this development BSkyB had enjoyed a veritable monopoly of sports broadcasting rights (Nicholson, Kerr, Sherwood, 2015, p