Endorsement Sources for your Essay

Telemarketing Fraud and Endorsement


Fraudsters capitalize on the fact that there may be no one around to recognize their illegitimate acts. Additionally, senior citizens are rather reluctant to report incidences of fraud, perhaps due to unawareness, intimidation by the fraudster, humiliation, or shame (Callaway & Becker, 2011)

Telemarketing Fraud and Endorsement


¶ … telemarketing fraud so rampant? The phone is increasingly being used "as a marketing tool and a vehicle for initial customer contact" (Michela, 1994, p

Endorsements Athletic Apparel Brands Typically Seek to


Billabong is a major merchandiser of athletic lifestyle apparel, but retains its endorsement focus on surfers. For example, it signed up Australian surfer Taj Burrows, thus reinforcing the brand as having credibility in the surfing community and reminding everyone that it is an Australian lifestyle brand (Mickan, 2011)

Athletes in Scandal and Endorsement Deals All


The breakfast cereal conglomerate Kellogg elected to remove Phelps from its company roster of athlete endorsers in the wake of his marijuana photograph scandal, removing his image from boxes of its Frosted Flakes brand. While Phelps' apparent use of recreational drugs did not constitute a doping or performance enhancement violation, Kellogg spokeswoman Susanne Norwitz issued a statement which asserted that "Michael's most recent behavior is not consistent with the image of Kellogg" (Connor, 2009) as explanation for the company's decision

Athletes in Scandal and Endorsement Deals All


, RadioShack Corp., Anheuser-Busch, the makers of Trek bikes and Giro helmets, and others distanced themselves from the former cycling champ" (Albergotti, O'Connell & Vrancia, 2012), after the former Tour de France champion was found to be guilty of widespread doping violations over the span of his once storied career

Athletes in Scandal and Endorsement Deals All


Parents who had previously outfitted their children in Tiger Woods branded golf apparel were understandably repelled by allegations of serial infidelity, and soon many of Woods' most longstanding sponsors were subjected to immense external and internal pressures regarding his status as the most highly compensated endorser in the world. As CNN Money reported recently in an article documenting Woods' fall from his rank as the highest paid athlete endorser in the world, observing that "Woods' scandal cost him several high-profile sponsors, most notably Pepsico's Gatorade, which ended its deal with Woods in February 2010" while also noting that "he also lost partnerships with General Motors' Buick, Proctor and Gamble's Gillette razors, and AT&T" (Isidore, 2012)

Celebrity Endorsement Strategy: An Investigation Using Nike\'s


In this way, marketing is seen as a concept where the organization seeks to maximize value for customers and shareholders so that it generates profit. Industries generally spend millions of dollars in order to research customers' desires and the predicted state of the market (Brown, 2010)

Celebrity Endorsement Strategy: An Investigation Using Nike\'s


It had made its first sale in 1988, but between then and the 2000s it had lapsed in sales. In 2002, the Roger era it acquired the surf apparel company Hurley International from founder Bob Hurley (Partlow, Joshua (July, 2003) and in July 2003, Nike paid U

Sports Endorsement Sports Celebrity and


Indeed, as their article reports, "according to industry sources, approximately 20% of all television commercials feature a famous person, and approximately 10% of the dollars spent on television advertising are used in celebrity endorsement advertisements." (Agrawal & Kamakura, 56) The frequency with which companies are willing to appeal to celebrities for marketing purposes denotes the view that there are distinct opportunities for the company itself to gain greater recognition, positive association, brand image development and a host of other potential gains that can have the effect of improving consumer gravitation toward a product

Sports Endorsement Sports Celebrity and


As much as anything else, the spread of television images has spurred global markets for certain sport products such as the NBA, Nike, and Michael Jordan." (Mullin et al

Sports Endorsement Sports Celebrity and


As the text by Wenner (1998) phrases it, "the common factors in these phenomena, beyond the construction of communities of sporting interests that transcend national boundaries, is that boundaries between what used to be related but separable activities -- the promotion of sports, and the use of sports events and personalities to promote other products -- are being dissolved." (Wenner, 57) Wenner introduces to this discussion the compelling idea that sports marketing is a process which has come into evolution as a matter of inherency relating to the professionalization and paying spectatorship of most major league sports

The First Endorsement

Year : 1914