Implicit in this analysis is the transformation of the eBay value chain from being a marketplace that sought to bring together buyers and sellers into a communications platform and brokerage for information, transaction and network services including analysis of eBay data marts for cross-selling and upselling by enterprise accounts (Winter, 2008). The eBay value chain has progressed from the real or tangible products initially sold through the auction and pricing systems (Chen, Webster, 2010) to industry-leading expertise in recommendation systems (Dini, Spagnolo, 2009) (Zhou, Dresner, Windle, 2009) to information systems including data marts (Winter, 2008)
Implicit in this analysis is the transformation of the eBay value chain from being a marketplace that sought to bring together buyers and sellers into a communications platform and brokerage for information, transaction and network services including analysis of eBay data marts for cross-selling and upselling by enterprise accounts (Winter, 2008). The eBay value chain has progressed from the real or tangible products initially sold through the auction and pricing systems (Chen, Webster, 2010) to industry-leading expertise in recommendation systems (Dini, Spagnolo, 2009) (Zhou, Dresner, Windle, 2009) to information systems including data marts (Winter, 2008)
This expertise in pricing and volume has assisted eBay in pricing their telecommunications services and understanding the spending dynamics of specific segments of their marketplace as well. The contributing effects of positive reviews and recommendations of sellers (Dini, Spagnolo, 2009) relative to negative ones and their implications on pricing elasticity and demand are also known by the company as well (Gregg, 2009)
Assessing eBay's Core Competencies At its most basic level, the eBay core competencies and strengths in the market are in its ability to manage pricing dynamically in the context of many different types of auctions (Chen, Webster, 2010). There are over two dozen auction scenarios the company relies on as part of its core strength in e-commerce including the option of bypassing any auction whatsoever and purchasing the product directly (Onur, Tomak, 2009)
Implicit in this analysis is the transformation of the eBay value chain from being a marketplace that sought to bring together buyers and sellers into a communications platform and brokerage for information, transaction and network services including analysis of eBay data marts for cross-selling and upselling by enterprise accounts (Winter, 2008). The eBay value chain has progressed from the real or tangible products initially sold through the auction and pricing systems (Chen, Webster, 2010) to industry-leading expertise in recommendation systems (Dini, Spagnolo, 2009) (Zhou, Dresner, Windle, 2009) to information systems including data marts (Winter, 2008)
If a shop feels welcoming the environment is likely to be interpreted as positive and customers may be more likely to stay, and make purchases but if an atmosphere is oppressive it is unlikely to cause positive feelings and the environment is likely to be interpreted as unwelcoming and deter purchasers. There are many influences which impact on the way an environment is perceived; shop layout, lighting, sound, and body language and attitude of those in the shop, notably they all impact on the atmosphere and create an emotional response that is associated with that environment (Pride & Ferrell, 2014)
Aromas and the shopping experience Aromas have a potentially strong psychological influence on those who smell them. The smell of baking may stimulate hunger, while other smells may stimulate memories, for example the smell of bubblegum may remind someone of childhood (Solomon, 2010)
Meg Whitman has served as eBay's president and CEO since March 1998. eBay has transformed traditional businesses through technology and understanding consumer needs (Cohen and Lopez, 2002)
And the world, increasing its presence in both local and international markets that will ultimately enable seamless and profitable global trading. The Motley Fool's Tom Gardner pointed out the competitive advantage of eBay's strategy (Dixon, 2000): "eBay does not buy products which it then must package and sell
However, a good alternative strategy for the future would be to retain smaller merchants and promote their businesses, perhaps by cutting them a break. eBay's strategy thus far has been to attract mass-market merchants of consumer products (Steiner, 2002)
Currently, eBay's smaller merchants feel that they are having difficulty competing with well-known companies in the same market. When potential bidders see two different computers offered on eBay with one auction having a single seller named "techietom" and the other being backed by a large company like Dell, intuition holds that there will be a higher reputation with Dell (Wells 2002)
Reports show that eBay is currently moving to acquire more cash in order to invest more into the smartphone payment business. There are new apps that are going to compete with PayPal and that are geared towards mobile devices, so this is a threat to eBay but it is also a bit opportunity because PayPal is the best brand in that online payment industry (Seetharaman, 2014)
This approach was necessary because eBay was losing competitive advantage to Amazon in online selling. Overhauling the information systems architecture of eBay allowed it to generate more business, even though it was a significant challenge because it had to be done while the company was still operating and generating billions in revenue (Silver, 2010)
eBay only settled on this one recently, paying $3.75 million in a settlement to the States of California (Streitfeld, 2014)
This helped the firm's earnings and dominance inside the sector to grow exponentially. (Ahmed, 2009, pp
The problem was that the technology or the practices of the acquired company could not be successfully integrated with EBay's business model. (MacMillan, 2009) (Ahmed, 2009, pp
Over the course of time, this would allow EBay to provide a service that can reach out to unique groups of consumers. (El Nasar, 2008) This is significant, because it is illustrating how the firm needs to customize their services to specific demographics of the population
In addition, increased economic activity will result in an increase in the level of interpersonal commerce of the type on which eBay thrives. The company will need to take stock of the antecedents of China's success and ensure that those conditions still exist; otherwise eBay will need to revisit its forecasts (Hu & Khan, 1997)
China is a complex nation in which to do business, largely because the economy has a high degree of government intervention. Google's difficulties in China illustrate the political risks inherent in operating in China (Sterling, 2011)
Ebay: SWOT Analysis Company Overview Ebay is an online auction site that was founded in San Jose, California. It was first founded as Auctionweb by its founder Pierre Omidyar (Gomes-Casseres, 2001)