Corporate Level Strategies Sources for your Essay

Business Level and Corporate Level Strategies


Differentiation Strategy: The second core business level strategy of Nestle is to differentiate its products from their competitor products. The purpose behind adopting this strategy is to build a unique brand image in the minds of potential consumers (Blythe & Megicks, 2010)

Business Level and Corporate Level Strategies


Nestle also faces a hard competition from substitute product manufacturers and new entrants in the foods and beverage manufacturing industry. These manufacturers sell their products at comparatively lower price than Nestle and use heavy advertisements to create their brand identities (Ellwood, 2002)

Business Level and Corporate Level Strategies


Unilever can take advantage from its highly efficient manufacturing capabilities in order to maintain its low cost leadership whereas Nestle can survive if it succeeds in persuading its potential consumers to prefer its products which are unique, innovative, and of the best quality. The fast paced environment can pose some additional threats to both these manufacturers by requiring them to react faster and more cautiously to the rapidly changing consumer demands, industry patterns, supply and demand conditions, and strategic investments by other industry participants (Gitman & McDaniel, 2009)

Business Level and Corporate Level Strategies


While introducing new products to the market, Nestle ensures that they establish a unique position in the consumers' choice parameters. The strongest role in making the differentiation strategy successful is played by the quality of the products (Hill & Jones, 2012)

Business Level and Corporate Level Strategies


For example, it uses focused low-cost strategy to control the heavy manufacturing and marketing costs of its top selling brands. This strategy is used in order to lessen the financial burden which is put by these top brands on the overall profitability of the company (Hitt, Ireland, & Hoskisson, 2013)

Business Level and Corporate Level Strategies


The biggest rivals of the company is Unilever that poses big threats in each and every aspect of its business operations: including customer loyalty, brand image, sales performance, market share, marketing campaigns, social and environmental welfare, supply chain and distribution network, etc. (Kotler, Brown, Burton, Deans, & Armstrong, 2010)

Business Level and Corporate Level Strategies


It is recognized as the top quality brand in the consumer packaged foods industry. With its wide array of products, Nestle is able to target a large customer base from all geographical, social, and demographical segments (Nestle, 2013)

Business Level and Corporate Level Strategies


It is recognized as the top quality brand in the consumer packaged foods industry. With its wide array of products, Nestle is able to target a large customer base from all geographical, social, and demographical segments (Nestle, 2013)

Business Level and Corporate Level Strategies


It is recognized as the top quality brand in the consumer packaged foods industry. With its wide array of products, Nestle is able to target a large customer base from all geographical, social, and demographical segments (Nestle, 2013)

Business Level and Corporate Level Strategies


They possess strong financial position, brand loyalty, and large customer base which can help them survive and compete in all types of market conditions. The cost leadership strategy of Unilever can give it a competitive advantage in both slow cycle and fast cycle markets (Paley, 2006)

Business Level Corporate Level Strategies Business-Level Corporate-Level


The business regained its strategic position in the market through diversifying its products range from breakfast cereals to breakfast bar, cookies, crackers, toaster pastries, fruit flavored snacks, frozen waffles, and veggie foods. The corporate strategy of the business to focus on the diversification in products and increasing their geographic reach has also initiated an innovative approach for growth (Hitt, Ireland, & Hoskisson, 2012) The customer centric health focus provided the foundation stone for new diversification strategy for the business

Business Level Corporate Level Strategies Business-Level Corporate-Level


The strategic and business controls evolve around the vision and mission of the corporation. The companies decide a clear strategy to incorporate their prime values and achieve objectives (Lussier, 2011)