Consumer Behavior Sources for your Essay

Consumer Behavior on New Technologies


The devices are not too complex to be unusable, but they are also not so simple that they are unable to do necessary and desired tasks. Palm Pilots are deeply user-friendly; they fit into the pockets of shirts, weigh a comfortable amount, and user interfaces are designed for comfort and efficiency (Jensen)

Consumer Behavior on New Technologies


, this market included 104 million households in 2002. Of these 104 million households, 26 million were likely targets for personal information management (PIM) tools like Palm Pilots (Kalyanam)

Consumer Behavior on New Technologies


They are overwhelmingly young and often educated. Importantly, they are often comfortable with technology, and also feel confident in the use of this technology (Millet)

Psychology of Consumer Behavior


The masses needs to understand that people are not necessarily interested in money as an object, as they are actually certain that finances are likely to satisfy a series of their needs, thus meaning that people want to achieve particular states of minds and believe that having money is the only method of doing this. Although it is difficult to determine the exact effects that money has on happiness, studies have shown that "within nations people's finances correlate with their reported well-being, but that richer nations show no greater happiness than poorer ones" (Buunk & Gibbons, 1997, p

Psychology of Consumer Behavior


The respective person basically needs to gather power, to display his or her superiority, and to overcome his or her self-doubt. Considering the contemporary society, it is very probable that "finances correlate with well-being within countries because they are a valued resource in many cultures, and people make evaluative judgments on themselves compared to others around them on this resource" (Diener & Sandvik & Seidlitz & Diener 1992, p

Psychology of Consumer Behavior


When considering conditions in Mexico, it appears that people are relatively similar to the general public, as they are also inclined to believe that additional income increases the probability of them being happy. "This fact could explain the importance that people place on increasing their income level, and it could possibly explain the relative sense of dissatisfaction once a higher income level is achieved" (Fuentes & Rojas 2001, p

Business - Consumer Behavior: Customer


According to Evans & Lindsay (1996), customer satisfaction or dissatisfaction occurs during moments of truth, which happens during every instance in which a customer comes in contact with an employee of the company. The consequences of even a few dissatisfied customers can be enormous: "Dissatisfied customers turn to competitors; loyal customers spend more, refer new clients, and are less costly to do business with" (Arendt & Harris, 1998, p

Business - Consumer Behavior: Customer


The choice may also depend on whether the policyholders will eventually have to come to terms with consequences of their decision as to which carrier represents the best alternative for them. According to Clarke, "A longer view may be taken by the householder buying fire insurance than, perhaps, the exporter of goods who sells an occasional buyer a package including insurance on the goods; he is obliged only to provide commercially acceptable insurance, and, if there is a claim and if the insurer drags his feet over a claim, it is the buyer rather than the seller who suffers" (Clarke, 1997, p

Business - Consumer Behavior: Customer


15). In response, automobile insurance prices increased rapidly throughout the 1980s, even as the general rate of inflation slowed and automobile accident rates declined (Cummins & Tennyson, 1992)

Business - Consumer Behavior: Customer


Importance of Research. The costs associated with injuries resulting from automobile accidents are the most numerous and costly of all personal injuries in North America today (Dewees, Duff & Trebilcock, 1996, p

Business - Consumer Behavior: Customer


"There have been fundamental misapplications of the principles of continuous quality improvement with deleterious results, all of the avoidable. Examining what can go wrong is instructive" (Gebhardt & Townsend, 1990, p

Business - Consumer Behavior: Customer


According to Lencsis (1997), so-called "unisex" ratings are becoming increasingly popular today, in spite of the fact that, for example, that women tend to live longer than men and male drivers have more automobile accidents than female drivers. "These statistical patterns have traditionally been reflected in the rates insurers charge for life insurance, annuities, automobile insurance, and perhaps some other coverages" (Lencsis, 1997, p

Business - Consumer Behavior: Customer


In the Age of Information, consumers have an abundance of insurance carriers from which to choose. The carrier they select actually represents an enormous investment over the course of a lifetime: "Once largely indifferent to insurance products, private individuals have now recognized their significance: in the course of a lifetime, a household often pays more than $150,000 in insurance premiums -- enough to buy a condominium, and more than an average employee's savings at retirement" (Muth, 1993, p

Business - Consumer Behavior: Customer


Ensure that every e-mail is answered within twenty-four hours. Use a follow-up system to ensure closure on issues" (Patrick, 2001, p

Business - Consumer Behavior: Customer


Business - Consumer Behavior: customer satisfaction in auto insurance industry Little Things Mean a Lot: An Investigation of the Importance of Customer Satisfaction in the Administration of Automobile Insurance Claims Whenever motor vehicles become involved in an accident and people are injured, the basis is laid for claims on the grounds of negligence and the economic consequences can be severe. Because around 90% of the drivers in the United States are insured, the responsibility for handling claims very largely rests with insurance companies (Ross, 1980)

Business - Consumer Behavior: Customer


83). One consumer complaint representative for the City Light Company of Seattle, for example, reported that the institution of a company complaint procedure, responsible for administering consumer concerns about rate increases, billing, credit, and collection practices, had done more to enhance the utility's public image than any other innovation in the company's history (Singer, 1994)

Business - Consumer Behavior: Customer


Furthermore, these types of avenues allow users to switch seamlessly from a decision-processing system to the E-business environment. "For example, an insurance company could provide analytical and other business information about insurance claims to its key customers" (Thierauf, 2001, p

Consumer Behavior Consider Decision Making Rational Consumer


In the case of products with fairly elastic demand consumers are able to substitute goods for items whose prices have increased, such as apples for oranges. "A rational consumer takes the best action within the world of the model" (Shugan 2006: 2) Depending on the nature of the goods and services, consumers can 'stock up' when an item is discounted, or find alternatives when prices go up

Consumer Behavior Consider Decision Making Rational Consumer


"The equation of human rational behavior with instrumentalist, especially economic, rationality represents the hallmark of the economic or rational choice approach. The latter imports, makes explicit and extends orthodox economics' implicit conception of rational behavior as economic rationality" (Zafirovski 2003)

Consumer Behavior From a Cultural,


Recommendations The following are the key recommendations based on an analysis of these six studies included in the analysis: 1. Anticipate that social media will continue to grow in prominence and that social networks will be even more important to brands in the future than they are today (Baird, Parasnis, 2011)