Brewing Sources for your Essay

Brewing: Forecasting Trends


Forecasting: Kentucky Swamp Brew Forecasting demand within the brewing industry is dependent upon three basic factors: "trends, cycles, and seasonal patterns" (Elfner n

New Belgium Brewing Ethical and Environmental Responsibility


Its recent expansion has demanded a more intensive advertising and marketing campaign to raise brand awareness. The company hired an 'edgy' New York firm and went with a conceptual advertisement: "Follow Your Folly & #8230;Ours Is Beer" (Ferrell, Fraedrich, & Ferrell 2011: 478)

Global Brewing Industry Has Taken


202) the answer for many was to further invest in global markets, some held by traditional regional small firms or industry giants and some new to the beer production game. (Ali, 2004, p

Global Brewing Industry Has Taken


109) Another tactic currently being used is buying in to smaller firms that have well established formulas in the micro-market. (Peron & Allen, 1988, p. 403) (Benson-Armer, Leibowitz & Ramachandran, 1999, p

Global Brewing Industry Has Taken


Product diversification, with new specialty microbrews becoming exceedingly popular has taken some previously loyal buyers from the mass market that held a tight hold on sales for many years. (Goldberg, 2000, p

Global Brewing Industry Has Taken


Though the quantity of raw materials procured by brewers does shift this burden slightly and there are also specific ingredients such as hops that are produced almost exclusively for the brewing industry, again a balance in the supplier market. (Benson-Armer, Leibowitz & Ramachandran, 1999, p. 3) (Merrett, 1998, p

Global Brewing Industry Has Taken


109) Another tactic currently being used is buying in to smaller firms that have well established formulas in the micro-market. (Peron & Allen, 1988, p

Global Brewing Industry Has Taken


This is the trend to very small (micro) breweries and very small breweries that retail the beer on the premises (brew pubs). (Ronnenberg, 1998, p

Trouble Brewing

Year : 1939

Trouble Brewing

Year : 1924

Brewing Trouble

Year : 1923

The Brewing of Coffee Date

Year : 2007

Introduction to Home Brewing

Year : 2007

Anatomy of a Composite Shot: The Brewing of Prophecy Beer

Year : 2008

Trouble Brewing

Year : 2010

Brewing Democracy

Year : 2006

Brewing Hope

Year : 2011

Brewing Bromance

Year : 2013