Chapter 3: Methodology Research Philosophy Primarily, a research process falls into three main schools of thought. The first is interpretive; the second is positivist and the third is realist (Bouma, 2002)
Chiou and Krishnamurti assert that "among other things, to 'activate' the eight life aspirations/stations. Statements like 'A mirror will help to ward off evil spirits,' 'A fish tank placed in the north will bring prosperity,' or 'Hanging bells inside your door will ring in joy and happiness' are commonplace among these schools" (Chiou and Krishnamurti, 1997)
In induction, at first data is collected and then it is analyzed so that a theory/hypothesis can be formed about that situation/phenomenon. In deduction, a theory is used to form hypotheses; thereafter a research strategy is designed to either confirm or refute the hypotheses (Cohen et al
This positively or negatively affects the ability to achieve goals in general as well as the potency of the five influences in particular & #8230; The five stages are Birth, Youth, Maturation, Adulthood and Retirement." (Eitel, 1973)
(2002), are explaining the method that will used in the research which will enable the researcher to attain his aims, describing all the backup and resources that will be utilized in the collection of the required information as well as the shortcomings and hurdles during the collection process. The most fruitful method to conduct this form of research will most likely be the use of journals available on the topic and accessing online libraries to gather all authentic sources (Riley, 1963; Tuckman 1972)
At present, corporations all over the world are spending millions and millions of dollars to augment their brand image through television sponsorship. This augmentation, while, has raised several ethical and legal concerns about the management of corporate sponsorship especially by the large firms; it is still a great indicator of how well the Feng Shui practitioners can use this phenomenon to promote the astrological standards, yin and yang as well as the relevance of Purple Star in the modern day and age (Sandler and Shani, 1989)
e. Feng Shui and it current stature/relevance in modern China and Hong Kong and its impact from a broader perspective taking into account the process of how the variables interplay to affect performance (Saunders et al
Furthermore, the use of TPB in the framework of Feng Shui could also make it more applicable within the modern times where intellect and logic takes precedence over belief. Hence, it could present and updated, modern and measurable version of the Feng Shui philosophy (Smith et al
On the other hand, there are still many structures that are based on the ancient readings and still hold true to those readings after all these years. This shows that the Chinese astrology can be used and interpreted in more than one correct way in the modern era (Wong, 1996)
, 2003). In this research the wide-ranging strategy that will be utilized for data analysis is reliant on hypothetical propositions, which basically means that this study will pursue the original propositions on which the (1) aims and objectives and (2) design of the case study were founded upon (Yin, 1994)