By December 2011, Google had sold more than 255.5 million Androids and 700,000 new devices were being activated every day (Sherman, 2011)
Additionally, it offers mobile wireless devices, and related products and services, including Android, an open source mobile software platform (Corporate profile, 2013). The Android platform has become especially popular in developing nations (Vericat 2010, p
Integrated marketing communication (IMC) mix for Android tablet Advertising: It communicates the required message to a targeted audience via means including electronic (TV and radio) and internet. Advertising helps to describe the product features, availability and explains the reason why customers should have the tablet (Hackley, 2005)
This paper will address a marketing plan for the Android tablet, with an appropriate positioning statement, its positioning in the market place, the image to be constructed in the minds of non-customers and customers, its target market, and its discreet comparison with its competitors. The Android Tablet From a tablet, one can launch application, play games, read electronic documents, surf the Web, listen to music and watch videos (Felker, 2011)
When the latest high tech device is considered by the people, Android seems to be more than a word. Since the invention of the laptop, the Android tablets are the most appealing thing in the computer world (Griffey, 2012)
The price sensitive consumers are generally attracted by the smaller tablets due to their smaller size than the bigger ten-inch tablets and their low prices. The first category of consumers will be the target market of the product and in compare to its competitors, like, Kindle Fire HD of Amazon and Nexus 7 of Google; its screen will be bigger (Karch, 2011)
The white hot center is a market position where the attention of all the customers is focused. Every step the seller makes is watched by everyone and it is essentially the prime spot of customer attention (Verhage, 2007)
One very significant service that the Apple Company gives its clients is the two years warranty on its tablets yet Ideos gives one year warranty. There is also the remote support that they offer their clients and the express replacement (Apple Inc., 2013)
No. 398 Suhong Middle Road, Suzhou Industrial Park, Suzhou, Jiangsu, China (Apple Inc., 2016)