Families are beginning to replace their video cameras with Apple iPads for taking family pictures and videos of their kids playing sports and being in school activities (Perenson, 2011a). Now its second generation, the Apple iPad2 has emerged as a viable portable platform, comparable in functionality to smartphones yet having the features of a full netbook (Drew, 2011)
The design decisions made to create the Kindle Fire confirm this is a device meant for content consumption. It has a touch screen 7" wide, only 8GB of memory and support for the Amazon Cloud, support for Adobe Flash (critically important in e-books) and has no camera and no applications to support content creation (writing, editing, content curation) and a price of $199 (Sinha, 2011) (Fox, 2011)
Serving Significantly Different Markets The Amazon Kindle Series was initially developed for those tablet users who want to be content consumers and curators, not necessarily creators (Lai, Chang, 2011). Amazon's business model with the Kindle is to concentrate on moving as many books and other forms of content off of their physical shelves onto their servers by making them e-books and Kindle books (Kroeker, 2009)
Adding in advanced optics that Apple is continually investing in will also distance the two markets from digital consumption vs. content creation (Leung, Moynihan, 2011)
The Kindle has been specifically designed for this purpose; it is purely a consumption device, not one to produce content as the iPad is. The iPad has significantly more functionality and application depth of support than the Kindle Fire, therefore many reviewers are considering it a low-end PC or netbook replacement (Perenson, 2011)
The Kindle has been specifically designed for this purpose; it is purely a consumption device, not one to produce content as the iPad is. The iPad has significantly more functionality and application depth of support than the Kindle Fire, therefore many reviewers are considering it a low-end PC or netbook replacement (Perenson, 2011)
The Apple iPad The Amazon Kindle Fire, introduced September 28, 2011 is actually going to expand the total available market for e-readers and tablet devices including the Apple iPad. Rather than the two competing, both will form a very powerful market catalyst that will broaden hardware, software, and content support for each platform (Romero, 2010)
Proposed Marketing Plan for the Amazon Kindle Fire HD The Amazon Kindle Fire HD is designed to support active lifestyles of people who love to read, are students, or want to consume a large amount of digital content including movies and textual data. Amazon's approach to defining the Amazon Kindle Fire HD is heavily dependent on how the company is marketing its ebooks and digital content sold on the Kindle store website (Hageman, 2012)
There is a perception that the Kindle Fire HD is designed only for Amazon-generated content in certain demographic segments, which is an issue that the company needs to confront and overcome in its marketing strategies (Tian, Martin, 2011). There are also large variations in how specific customer groups perceive the Amazon Kindle Fire HD and its value with many still seeing it just as a color-screen-based e-reader (Kastner, Stangl, 2012)
Amazon's approach to defining the Amazon Kindle Fire HD is heavily dependent on how the company is marketing its ebooks and digital content sold on the Kindle store website (Hageman, 2012). There is a perception that the Kindle Fire HD is designed only for Amazon-generated content in certain demographic segments, which is an issue that the company needs to confront and overcome in its marketing strategies (Tian, Martin, 2011)
Its $7.50 Li polymer battery, another important component, is manufactured by a Chinese company (Hill, 2014)
As American firms were deemed to be incompetent when it came to manufacturing the display, America will probably not be able to enjoy a chance to run future industries which might stem from shop-floor display designing and manufacture. Future innovations' locus has likely moved out of American borders, and this may be associated with serious costs, as the nation gives up an industry together with all of its "successors" (Muro, 2010)